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Adoption of Mobile Health Applications for Diabetes Management From a Push–Pull–Mooring Perspective

Published: 17 July 2024 Publication History

Abstract

Diabetes management applications enable diabetes self-management in a more convenient and cost-effective manner. This study develops a push–pull–mooring model in order to understand patient-switching intentions to the conventional offline and the novel mobile diabetes management. Data collected from 412 adult patients with diabetes in China are analyzed to test the proposed hypotheses. The results show that push effects and pull effects have significantly positive effects on switching intention. Mooring effects negatively affect switching behavior. Meanwhile, the moderating effects of all three mooring factors (switching cost, offline habit, and private risk) on the relationship between both push-switching intentions and pull-switching intentions are also detected. These findings contribute to a deeper understanding of patient switching intentions towards diabetes management applications and, accordingly, can help marketers, healthcare providers, and health policymakers develop and appropriate their future marketing and administrative strategies.

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            cover image Journal of Global Information Management
            Journal of Global Information Management  Volume 32, Issue 1
            Aug 2024
            1843 pages

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            IGI Global

            United States

            Publication History

            Published: 17 July 2024

            Author Tags

            1. Mobile health services
            2. switching intention
            3. push–pull–mooring model
            4. diabetes management

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            • (2025)A Cross-Country Study of Consumer Behaviour in the Tourism ContextJournal of Global Information Management10.4018/JGIM.36281032:1(1-31)Online publication date: 3-Jan-2025

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