The Geography of Taste: Using Yelp to Study Urban Culture
"> Figure 1
<p>Bourdieu’s theory of distinction. Fields refer to different sub-spaces of society such as family groups and work groups. Individuals’ role in these fields is influenced by her symbolic capital.</p> "> Figure 2
<p>Research workflow.</p> "> Figure 3
<p>10-fold cross-validation results for rating predictions.</p> "> Figure 4
<p>Eigen-gaps for different number of clusters and different matrices.</p> "> Figure 5
<p>Silhouette scores for different Ks for different cities (large-grained spatial bins).</p> "> Figure 6
<p>Silhouette scores for different Ks for different cities (small-grained spatial bins).</p> "> Figure 7
<p>F<sub>1</sub> scores resulting from classification for different cities.</p> "> Figure 8
<p>Clustering results overlaid on per capita income map for four cities. As we can see the two clusters clearly correspond with block-group level income per capita map from Census.</p> "> Figure 9
<p>A comparison between a set of features for the two clusters.</p> "> Figure 10
<p>Clustering results with 5 clusters for Boston.</p> "> Figure 11
<p>Cultural interactions between different cities. Similar colors across cities indicate similar tastes.</p> ">
Abstract
:1. Introduction
- To what extent is taste a good indicator of socioeconomic status of communities in American cities?
- By utilizing the concept of taste, can we use restaurant-as-sensor instead of citizen-as-sensor to examine the socioeconomic dynamics of neighborhoods? This issue is especially important to us since business data is far more accessible and plentiful than individual-level data.
- Are American cities comprised of regions with different dominant taste cultures? Are different regions in every city similar to regions from other cities?
2. Materials and Methods
2.1. Literature Review
2.1.1. Previous Attempts to Define Sociospatial Boundaries
2.1.2. Taste as an Indicator of Urban Culture
2.1.3. How Can Information about Restaurants Help Us Understand the Socioeconomic and Cultural Structure of Cities?
2.2. Data
- Data provided by Yelp [57] which includes 11 cities, 8 of which are in North America (i.e., Cleveland, Pittsburgh, Charlotte, Urbana-Champaign, Phoenix, Las Vegas, Toronto, and Montreal). This data includes 4.1 M reviews by 1 M users for 144 K businesses as well as 1.1 M business attributes (e.g., hours, parking availability and ambience). For the case of Montreal, of 86,054 reviews 11,284 were in French, as identified through langdetect 1.0.7 package in Python [58]. Since English reviews may not equally represent all Montreal neighborhoods, demographics, and resident population, we considered Montreal as an outlier and removed it from our analysis. For this study we were only interested in restaurants in English-speaking North American metropolitan areas therefore, we filtered out Montreal and Urbana-Champaign (a small city) as well as points that fell out of the metropolitan boundaries. Also, we only used businesses tagged as restaurants. This process resulted in 2,186,054 reviews for 34,231 restaurants. This data includes the following fields: Business ID, User ID, Reviews, Business Name, Star Rating, Address, City, State, Zip code, Business Category, Review Count, Longitude, Latitude. The geographic coordinates represent the location of businesses.
- As we discussed in the introduction section, we intended to see if we can characterize the socioeconomic status of urban communities without having information about users. This is very important, because although it is possible to scrape data from different websites such as Yelp, the user IDs are often not provided in the interface and cannot be scraped easily. In other words, extracting information from businesses from the web is often easier than finding individual-level data. To investigate the extent to which business-level data scraped from the web and stripped from user IDs can inform us about neighborhoods, we scraped restaurant reviews and attributes for Boston, Washington D.C., Detroit and Philadelphia metropolitan areas. The data collection process took a few months in 2017, the same year as the Yelp contest data. All these cities are characterized by high segregation as well as ethnic and cultural diversity. This data includes 509,319 reviews for 120,801 restaurants. Using the earlier dataset, we expect to be able to study the communities in this dataset where the user IDs are absent. In addition, the four cities are important metropolitan areas and studying the sociospatial dynamics of these cities can be useful per se. Table 1 provides a summary of these the data.
2.3. Methodology
2.3.1. Feature Generation
- First, we used English stop-words to remove commonly-used words [60] and then, chose features among the top 1000 frequent words. Forty-five features of the three categories (i.e., foods and drinks, food adjectives, and ambience adjectives) were selected at this step (Appendix A).
- Although frequent features can provide much information for restaurants, we expect to get more specific words from the comments. For example, different types of fish (e.g., haddock, tilapia) or different adjectives used to describe an ambience (e.g., divey, hipster) are not among frequent words. To address this problem, we used the Word2Vec model. This open-source model was developed by Google in 2013 which transforms words in a document to high-dimensional spatial vectors by using a Neural Network Language Model (NNLM) [61,62]. Given N user comments and the n-th word in the comment and the window size of the context centered on the n-th word as , the maximum likelihood function of the NNLM model will be as follows:
- We binarized the number of words selected from the last step in each comment (1 word exist 0 otherwise) and aggregated them for every restaurant. Given that these words are not equally common we use Term Frequency-Inverse Document Frequency model (TF-IDF) to weight these features:
- The features generated in the previous steps can sometimes fall into categories which can be even more important than the individual features themselves. For example, specific fish types (e.g., salmon) might be important but less informative than the combination of all types of fish. This information tells us that seafood is popular in a certain area. Appendix B indicates the groups of features that we combined in order to generate new features. By including these new features, a total of 477 potentially-unnecessary features remain (e.g., does the word “water” really explain anything about a community’s taste?). In the next step, we explain our methodology for reducing the dimensionality and choosing the most important features.
2.3.2. User’s Taste and the Curse of Dimensionality
2.3.3. Defining the Spatial Bins
3. Results
3.1. Selected Features
3.2. Clustering Results
4. Conclusions
Author Contributions
Funding
Conflicts of Interest
Appendix A
Category | List of Features |
---|---|
Food | chicken, pizza, ketchup, cheese, salad, hot dog, burger, bacon, burrito, mushroom, fish, wings, strawberry |
Drink | coffee, tea, beer, soda, water, wine, cocktail, alcohol, smoothie |
Food adjectives | Mexican, Italian, Chinese, sweet, fried, spicy, vegetarian, greasy, homemade, juicy, organic, stuffed, crispy |
Ambiance | cozy, hipster, trendy, classy, modern, homey, intimate, romantic, upscale, divey |
Appendix B
New Feature | List of Combined Features |
---|---|
steak_types | meatloaf, Barclay, flank, wagyu, kalbi, tenderloin, striploin, bavette, rib, brisket, mignon, steak, ribeye |
meat_types | chicken, meat, beef, pork, lamb, veal, duck, turkey, steak |
sweets_types | yogurt, gelato, pudding, cupcake, biscuit, pie, tiramisu, crepe, custard, tart, sorbet, Nutella, cheesecake, cream, cannoli, muffin, donut, cookie, cake, shake |
fast_food | pizza, hot fog, sandwich, burger, chips, pepperoni, max, finger, cheeseburger, cheesesteak, calzone, meatball, hoagie, poutine, blt, Rueben, wing |
vegie_types | turnip, lettuce, celery, seaweed, parsley, scallion, eggplant, broccoli, zucchini, kale, cilantro, veggie, ceasar, cabbage, cucumber, basil, vegetable, mushroom, sprout, carrot, asparagus, bean, onion, tomato, coleslaw, avocado, spinach, artichoke |
breakfast_types | bacon, sausage, egg, benedict, scramble, omelet, bagel, pancake, croissant, pretzel, syrup, waffle, roast |
fruite_types | pineapple, peach, strawberry, raspberry, blueberry, coconut, apple, mango, banana, orange |
nut_types | walnut, pecan, peanut, almond |
herb_types | oregano, thyme, fennel, sumac, paprika, garnish, herb, radish, chive, dill, arugula, mint |
dressing_types | ranch, ketchup, mayo, gravy, marinara, sriracha |
coffee_types | espresso, cappuccino, decaf, americano, mocha, latte |
soda_types | Pepsi, Fanta, spirit, coke, soda |
softliq_types | champagne, beer, wine, margarita, sangria, mimosa, cider |
hardliq_types | tequila, whiskey, vodka, martini, bourbon, shot |
ethnic_food | Thai, Chinese, Mexican, Italian, Asian, Indian, Japanese, Vietnamese, Hawaiian, Sicilian, Arabic, Middle Eastern, Korean, Taiwanese, Persian, Greek, Lebanese, Portuguese, Ethiopian, Spanish |
latin_types | salsa, burrito, quesadilla, taco, carnitas, tamale, guacamole, tapa, enchilada, tortilla, fajita, carne, jalapeno, nacho, ceviche, empanada |
Italian_types | pastrami, panini, lasagna, bruschetta, pasta, prosciutto, stromboli, vermicelli, risotto, spaghetti, pesto, chorizo, gnocchi |
Asian_types | fusion, sesame, wonton, spring roll, omakas, sushi, aman, tofu, kimchi, nigiri, sashimi, mushi, noodle, teriyaki |
Mideast_types | shawarma, flatbread, pita, naan, hummus, falafel |
pos_ambience | cozy, homey, classy, trendy, artsy, urbane, posh, swanky, upscale, festive, romantic, eclectic, elegant, chic, stylish |
neg_ambience | casual, divey, kitschy, masculine |
style_stypes | hipster, hippie, bohemian, rustic, modern, minimalistic, contemporary, retro, deco, quaint |
material_types | wooden, hardwood, marble, concrete, mosaic, metal, steel, brick |
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City | MSA Population (2017) | Number of Restaurants | Number of Reviews | Reviewers’ User-ID | Number of Reviewers |
---|---|---|---|---|---|
Boston | 4,836,531 | 44,597 | 172,401 | Not available | Not available |
Charlotte | 2,525,305 | 2780 | 139,188 | Available | 39,813 |
Cleveland | 2,058,844 | 3996 | 139,824 | Available | 21,939 |
DC | 6,216,589 | 8206 | 40,420 | Not Available | Not available |
Detroit | 4,313,002 | 35,823 | 81,301 | Not available | Not available |
Las Vegas | 2,204,079 | 6312 | 826,358 | Available | 275,012 |
Philadelphia | 6,096,120 | 29,045 | 91,660 | Not available | Not available |
Phoenix | 4,737,270 | 9692 | 731,744 | Available | 97,476 |
Pittsburgh | 2,333,367 | 3130 | 124,170 | Available | 33,268 |
Toronto | 6,417,516 | 11,451 | 357,940 | Available | 58,355 |
Word2Vec Output | Similarity to Classy |
---|---|
swank | 0.87688 |
trendy | 0.86152 |
chic | 0.85917 |
posh | 0.84972 |
elegant | 0.84592 |
stylish | 0.84019 |
cozy | 0.83344 |
modern | 0.80526 |
contemporary | 0.78569 |
homey | 0.77934 |
City | Predicted Matrix | Check-in Matrix | Rating Matrix |
---|---|---|---|
Charlotte | 3 | 3 | 5 |
Cleveland | 4 | 3 | 2 |
Las Vegas | 2 | 3 | 3 |
Phoenix | 5 | 3 | 3 |
Pittsburgh | 6 | 3 | 2 |
Toronto | 6 | 6 | 2 |
City | Best Method | F1 Score | Selected Features |
---|---|---|---|
Charlotte | Check-ins | 0.64244 | salty, vegetarian, creamy, hipster, divey, dessert, calamari, asparagus, vodka |
Cleveland | Check-ins | 0.70865 | sweet, spicy, hipster, tomato, lime, meat_types, vegie_types, herb_types |
Las Vegas | Predicted Ratings | 0.71563 | braised, seared, salty, creamy, intimate, classy, modern, casual, upscale, elegant, rice, soup, wine, crab, salmon, lobster, lamb, dessert, duck, cocktail, calamari, martini, ranch, steak_types, vegie_types, herb_types, hardliq_types, sofliq_types, sweet_types, asian_types, seafood_types, pos_ambience, neg_ambience, style_types |
Phoenix | Ratings | 0.50608 | spicy, upscale, wine, pos_ambience |
Pittsburgh | Check-ins | 0.62651 | crispy, vegetarian, hipster, romantic, rice, noodle, curry, sausage, cocktail, tofu, coleslaw, wing, cheesesteak, lettuce, provolone, ranch, fast_food, dressing_types, pos_ambience, style_types |
Toronto | Ratings | 0.72686 | fried, Chinese, salty, Asian, Japanese, steamed, oily, hipster, rice, beer, soup, pork, shrimp, wine, tea, noodle, seafood, cocktail, sashimi, soy, squid, milk, sesame, Fanta, meat_types, softliq_types, Asian_types, soda_types, seafood_types, ethnic_food |
Cluster | Boston, MA | Detroit, MI | Philadelphia, PA | Washington, D.C. |
---|---|---|---|---|
Cluster 1 | 16,827 | 17,226 | 13,849 | 2780 |
Cluster 2 | 27,770 | 18,597 | 15,180 | 5419 |
City | Factor | Mean Value in Cluster 1 | Mean Value in Cluster 2 | T Statistic (Absolute Value) | p Value |
---|---|---|---|---|---|
Boston, MA | |||||
Educated population ratio | 0.06 | 0.10 | 97.46 | 0.000 | |
Annual household income (USD) | 66,985.93 | 68,655.57 | 5.47 | 0.000 | |
Black/A.A. population ratio | 0.41 | 0.40 | 13.49 | 0.000 | |
White population ratio | 0.53 | 0.56 | 32.97 | 0.000 | |
Asian population ratio | 0.02 | 0.07 | 73.04 | 0.000 | |
Detroit, MI | |||||
Educated population ratio | 0.04 | 0.07 | 59.39 | 0.000 | |
Annual household income (USD) | 50,359.52 | 61,600.40 | 40.69 | 0.000 | |
Black/A.A. population ratio | 0.41 | 0.38 | 21.84 | 0.000 | |
White population ratio | 0.55 | 0.60 | 35.75 | 0.000 | |
Asian population ratio | 0.01 | 0.03 | 43.08 | 0.000 | |
Philadelphia, PA | |||||
Educated population ratio | 0.05 | 0.09 | 72.51 | 0.000 | |
Annual household income (USD) | 55,067.55 | 64,436.73 | 25.42 | 0.000 | |
Black/A.A. population ratio | 0.39 | 0.35 | 24.14 | 0.000 | |
White population ratio | 0.55 | 0.62 | 41.79 | 0.000 | |
Asian population ratio | 0.03 | 0.05 | 33.30 | 0.000 | |
Washington, D.C. | |||||
Educated population ratio | 0.11 | 0.15 | 25.48 | 0.000 | |
Annual household income (USD) | 53,222.42 | 80,220.32 | 28.74 | 0.000 | |
Black/A.A. population ratio | 0.36 | 0.22 | 41.42 | 0.000 | |
White population ratio | 0.55 | 0.68 | 23.94 | 0.000 | |
Asian population ratio | 0.02 | 0.04 | 15.19 | 0.000 | |
All four cities combined | |||||
Educated population ratio | 0.06 | 0.09 | 134.74 | 0.000 | |
Annual household income (USD) | 57,322.86 | 66,673.53 | 51.06 | 0.000 | |
Black/A.A. population ratio | 57,322.86 | 0.37 | 29.46 | 0.000 | |
White population ratio | 0.40 | 0.60 | 69.42 | 0.000 | |
Asian population ratio | 0.54 | 0.05 | 91.96 | 0.000 |
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Rahimi, S.; Mottahedi, S.; Liu, X. The Geography of Taste: Using Yelp to Study Urban Culture. ISPRS Int. J. Geo-Inf. 2018, 7, 376. https://doi.org/10.3390/ijgi7090376
Rahimi S, Mottahedi S, Liu X. The Geography of Taste: Using Yelp to Study Urban Culture. ISPRS International Journal of Geo-Information. 2018; 7(9):376. https://doi.org/10.3390/ijgi7090376
Chicago/Turabian StyleRahimi, Sohrab, Sam Mottahedi, and Xi Liu. 2018. "The Geography of Taste: Using Yelp to Study Urban Culture" ISPRS International Journal of Geo-Information 7, no. 9: 376. https://doi.org/10.3390/ijgi7090376
APA StyleRahimi, S., Mottahedi, S., & Liu, X. (2018). The Geography of Taste: Using Yelp to Study Urban Culture. ISPRS International Journal of Geo-Information, 7(9), 376. https://doi.org/10.3390/ijgi7090376