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Graphics and managerial decision making: research-based guidelines

Authors:

S. L. Jarvenpaa,

G. W. DicksonAuthors Info & Claims

Communications of the ACM, Volume 31, Issue 6

Pages 764 - 774

https://doi.org/10.1145/62959.62971

Published: 01 June 1988 Publication History

Abstract

Graphical charts are generally thought to be a superior reporting technique compared to more traditional tabular representations in organizational decision making. The experimental literature, however, demonstrates only partial support for this hypothesis. To identify the characteristics of the situations that have been shown to benefit from the use of graphics, existing studies are reviewed in terms of the type of task used, the format employed, and the user experience. The examination of the literature reveals a set of empirically based—though preliminary—guidelines as to when and how to use business graphics.

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Index Terms

Graphics and managerial decision making: research-based guidelines

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Published In

cover image Communications of the ACM

Communications of the ACM Volume 31, Issue 6

June 1988

149 pages

ISSN:0001-0782

EISSN:1557-7317

DOI:10.1145/62959

Editor:
P. J. Denning
NASA Ames Research Center, Moffett Field, CA

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Copyright © 1988 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 01 June 1988

Published in CACM Volume 31, Issue 6

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