research-article

Open access

A Tale of Two Cultures: Comparing Interpersonal Information Disclosure Norms on Twitter

Authors:

Mainack Mondal,

Tyng-Wen Scott Cheng,

Kenneth Vargas,

Nathan S. Driggs,

Nathaniel Carlson,

Jaden Q. Lorenc,

Xinru PageAuthors Info & Claims

Proceedings of the ACM on Human-Computer Interaction, Volume 7, Issue CSCW2

Article No.: 254, Pages 1 - 40

https://doi.org/10.1145/3610045

Published: 04 October 2023 Publication History

Abstract

We present an exploration of cultural norms surrounding online disclosure of information about one's interpersonal relationships (such as information about family members, colleagues, friends, or lovers) on Twitter. The literature identifies the cultural dimension of individualism versus collectivism as being a major determinant of offline communication differences in terms of emotion, topic, and content disclosed. We decided to study whether such differences also occur online in context of Twitter when comparing tweets posted in an individualistic (U.S.) versus a collectivist (India) society. We collected more than 2 million tweets posted in the U.S. and India over a 3 month period which contain interpersonal relationship keywords. A card-sort study was used to develop this culturally-sensitive saturated taxonomy of keywords that represent interpersonal relationships (e.g., ma, mom, mother). Then we developed a high-accuracy interpersonal disclosure detector based on dependency-parsing (F1-score: 86%) to identify when the words refer to a personal relationship of the poster (e.g., "my mom" as opposed to "a mom"). This allowed us to identify the 400K+ tweets in our data set which actually disclose information about the poster's interpersonal relationships. We used a mixed methods approach to analyze these tweets (e.g., comparing the amount of joy expressed about one's family) and found differences in emotion, topic, and content disclosed between tweets from the U.S. versus India. Our analysis also reveals how a combination of qualitative and quantitative methods are needed to uncover these differences; Using just one or the other can be misleading. This study extends the prior literature on Multi-Party Privacy and provides guidance for researchers and designers of culturally-sensitive systems.

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Cited By

Al-Naimi LAlistar M(2024)Understanding Cultural and Religious Values Relating to Awareness of Women’s Intimate Health among Arab MuslimsProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642207(1-18)Online publication date: 11-May-2024
https://dl.acm.org/doi/10.1145/3613904.3642207

Index Terms

A Tale of Two Cultures: Comparing Interpersonal Information Disclosure Norms on Twitter
1. Security and privacy
  1. Human and societal aspects of security and privacy

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cover image Proceedings of the ACM on Human-Computer Interaction

Proceedings of the ACM on Human-Computer Interaction Volume 7, Issue CSCW2

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October 2023

4055 pages

EISSN:2573-0142

DOI:10.1145/3626953

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Jeff Nichols
Apple Inc., United States

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Al-Naimi LAlistar M(2024)Understanding Cultural and Religious Values Relating to Awareness of Women’s Intimate Health among Arab MuslimsProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642207(1-18)Online publication date: 11-May-2024
https://dl.acm.org/doi/10.1145/3613904.3642207

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