Challenges and Opportunities of Implementing AI in Cross-Border E-Commerce: A Comparative Study of Industry Practices
Authors: 
Jialan Ma, Xuan Jiang, Yan YuanAuthors Info & Claims
Pages 110 - 116
Abstract
This article summarizes the profound impact of artificial intelligence (AI) on cross-border e-commerce, focusing on trade patterns, consumer behavior, operational efficiencies, and marketing strategies. Through an analysis of various studies and case studies of companies such as Robotime and Textale, it highlights AI's role in enhancing inventory management, customer service, and marketing analytics. The article compares three AI-powered platforms—QuickCEP, FOSHO, and Attribuly—demonstrating their capabilities in improving customer engagement, affiliate marketing, and marketing analytics. While AI offers significant opportunities for innovation and efficiency, challenges such as data privacy, integration complexity, and regulatory compliance are also discussed. The findings emphasize the need for ethical AI practices and continuous adaptation to maximize AI's potential in cross-border e-commerce.
References
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Bawack, R. E., Wamba, S. F., Carillo, K. D. A., & Akter, S. (2022). Artificial intelligence in E-Commerce: a bibliometric study and literature review. Electronic Markets, (0123456789), 1–3. https://doi.org/10.1007/s12525-022-00537-z
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Tang, Y.M.; Chau, K.Y.; Lau, Y.-y.; Zheng, Z. Data-Intensive Inventory Forecasting with Artificial Intelligence Models for Cross-Border E-Commerce Service Automation. Appl. Sci. 2023, 13, 3051. https://doi.org/10.3390/app13053051
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Fang, M., Deng, Z., & Guo, J. (2023). The effects of external cues on cross-border e-commerce product sales: An application of the elaboration likelihood model. PLoS ONE, 18(11), e0293462. https://doi.org/10.1371/journal.pone.0293462
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Hou, Y. 2021. Capacity of Global Cross-border E-commerce: New Opportunities and Threats in 2021. Advances in Economics, Business and Management Research, 203, 123–126.
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- Challenges and Opportunities of Implementing AI in Cross-Border E-Commerce: A Comparative Study of Industry Practices
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Published In
August 2024
465 pages
ISBN:9798400716997
DOI:10.1145/3695652
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Published: 15 October 2024
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IMMS 2024
IMMS 2024: 2024 the 7th International Conference on Information Management and Management Science
August 23 - 25, 2024
Beijing, China
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