Gaze into Fintech: Assessing the Influence of Financial Literacy on Interaction Behaviour Using Eyetracking
Authors: 
Yu Sun, 
Andrin Benz, 
Florian MathisAuthors Info & Claims
Article No.: 97, Pages 1 - 3
Abstract
Financial technology (fintech) has become more accessible to diverse users, including finance practitioners and non-experts. We conducted a usability test with six participants, evaluating a fintech app using eye-tracking technology for finance practitioners and non-finance experts. Our analysis revealed that participants with limited financial knowledge had difficulty understanding financial information and navigating the software, indicated by a higher revisitation rate on financial labels. We also observed higher cognitive overload or uncertainty among non-practitioners, evidenced by gaze-click discrepancies. These insights aim to inform the design of more accessible fintech applications.
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June 2024
578 pages
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Association for Computing Machinery
New York, NY, United States
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Published: 03 June 2024
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AVI 2024
AVI 2024: International Conference on Advanced Visual Interfaces 2024
June 3 - 7, 2024
Arenzano, Genoa, Italy
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AVI '24 Paper Acceptance Rate 21 of 82 submissions, 26%;
Overall Acceptance Rate 128 of 490 submissions, 26%
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