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Addiction to Social Networking Sites and User Responses: Toward A Typological Theory and its Relation to Users' Personality Traits

Published: 29 December 2021 Publication History

Abstract

Prior studies have primarily used "variable-centered" perspectives to identify factors underlying user responses to social networking site (SNS) addiction, their predictors and outcomes. This paper extends this perspective by taking a person-centered approach to examine (1) the prototypical subpopulations (profiles) of users' extent of SNS addiction and responses to it, (2) how affiliations with these profiles can explain user behaviors toward SNS use, and (3) how personality traits can predict affiliations with these profiles. To this end, we propose a typological theory of SNS addiction and user responses to it via two empirical, personcentered studies. Study 1 draws on survey data from 188 SNS users to develop a typology of users based on the extent of their SNS addiction and their responses to it. It further examines the relations between affiliation with these profiles and users' SNS discontinuance intention, as a typical behavioral response to SNS addiction. Study 2 uses survey data from 284 SNS users to validate the user typology developed in Study 1 and investigate its relations to users' Big Five personality traits. Our findings shed light on a typology of five prototypical profiles of SNS users-cautious, regular, consonant, dissonant, and hooked-who differ in their extent of SNS addiction and their cognitive, emotional, and behavioral responses to it. Our findings also demonstrate how Big Five personality traits can predict user affiliations with these prototypical profiles.

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cover image ACM SIGMIS Database: the DATABASE for Advances in Information Systems
ACM SIGMIS Database: the DATABASE for Advances in Information Systems  Volume 52, Issue 4
November 2021
124 pages
ISSN:0095-0033
EISSN:1532-0936
DOI:10.1145/3508484
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Published: 29 December 2021
Published in SIGMIS Volume 52, Issue 4

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Author Tags

  1. big five personality traits
  2. discontinuance intention
  3. latent profile analysis
  4. social networking site addiction
  5. typology

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