research-article

“It's a Kind of Art!”: Understanding Food Influencers as Influential Content Creators

Authors:

Sabrina Brodesser,

Laura GrönewaldAuthors Info & Claims

CHI '21: Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems

Article No.: 175, Pages 1 - 14

https://doi.org/10.1145/3411764.3445607

Published: 07 May 2021 Publication History

Abstract

Although the number of influencers is increasing and being an influencer is one of the most frequently mentioned career aspirations of young people, we still know very little about influencers’ motivations and actual practices from the HCI perspective. Driven by the emerging field of Human-Food Interaction and novel phenomena on social media such as Finstas, ASMR, Mukbang and live streaming, we would like to highlight the significance of food influencers as influential content creators and their social media practices. We have conducted a qualitative interview study and analyzed over 1,500 posts of food content creators on Instagram, focusing on practices of content creation, photography, staging, posting, and use of technology. Based on our findings, we have derived a process model that outlines the practices of this rather small, but influential user group. We contribute to the field of HCI by outlining the practices of food influencers as influential content creators within the social media sphere to open up design spaces for interaction researchers and practitioners.

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Index Terms

“It's a Kind of Art!”: Understanding Food Influencers as Influential Content Creators
1. Human-centered computing

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cover image ACM Conferences

CHI '21: Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems

May 2021

10862 pages

ISBN:9781450380966

DOI:10.1145/3411764

General Chairs:
Yoshifumi Kitamura
Tohoku University, Japan
,
Aaron Quigley
University of New South Wales, Australia
,
Program Chairs:
Katherine Isbister
University of California Santa Cruz, USA
,
Takeo Igarashi
The University of Tokyo, Japan
,
Publications Chairs:
Pernille Bjørn
University of Copenhagen, Denmark
,
Steven Drucker
Microsoft Research, USA

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Liu JZhang Y(2024)Modeling Health Video Consumption Behaviors on Social Media: Activities, Challenges, and CharacteristicsProceedings of the ACM on Human-Computer Interaction10.1145/36536998:CSCW1(1-28)Online publication date: 26-Apr-2024
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Cheon EXu S(2024)Creative Precarity in Motion: Revealing the Hidden Labor Behind Animating Virtual CharactersProceedings of the 2024 ACM Designing Interactive Systems Conference10.1145/3643834.3661545(3471-3484)Online publication date: 1-Jul-2024
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