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Standardizing and Implementing Do Not Sell

Published: 09 November 2020 Publication History

Abstract

The California Consumer Privacy Act gives consumers the right to request that businesses do not sell their personal information. "Selling'' is defined broadly and covers, among others, making personal information available to ad networks on websites via third party cookies. We began standardizing and implementing Do Not Sell technologies with the goal of integrating Do Not Sell directly into browser settings. Based on OptMeowt, our proof of concept Do Not Sell browser extension, we conduct experiments on the design, implementation, and current state of Do Not Sell. OptMeowt automatically places Do Not Sell cookies on visited sites and sends Do Not Sell headers per our draft standard. We believe that standardizing Do Not Sell provides an important building block for evolving the web towards increased privacy protections.

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Cited By

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  • (2024)SoK: Technical Implementation and Human Impact of Internet Privacy Regulations2024 IEEE Symposium on Security and Privacy (SP)10.1109/SP54263.2024.00206(673-696)Online publication date: 19-May-2024
  • (2024)Personal data filtering: a systematic literature review comparing the effectiveness of XSS attacks in web applications vs cookie stealingAnnals of Telecommunications10.1007/s12243-024-01022-8Online publication date: 18-Apr-2024
  • (2023)DarkDialogs: Automated detection of 10 dark patterns on cookie dialogs2023 IEEE 8th European Symposium on Security and Privacy (EuroS&P)10.1109/EuroSP57164.2023.00055(847-867)Online publication date: Jul-2023
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Information & Contributors

Information

Published In

cover image ACM Conferences
WPES'20: Proceedings of the 19th Workshop on Privacy in the Electronic Society
November 2020
212 pages
ISBN:9781450380867
DOI:10.1145/3411497
  • General Chairs:
  • Jay Ligatti,
  • Xinming Ou,
  • Program Chairs:
  • Wouter Lueks,
  • Paul Syverson
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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Association for Computing Machinery

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Publication History

Published: 09 November 2020

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Author Tags

  1. ad tracking
  2. ccpa
  3. cpra
  4. dnt
  5. do not sell
  6. do not track
  7. online tracking
  8. privacy rights
  9. web privacy

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  • Short-paper

Funding Sources

  • Wesleyan University
  • Wesleyan University Department of Mathematics and Computer Science
  • Anil Fernando Endowment

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CCS '20
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Overall Acceptance Rate 106 of 355 submissions, 30%

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Cited By

View all
  • (2024)SoK: Technical Implementation and Human Impact of Internet Privacy Regulations2024 IEEE Symposium on Security and Privacy (SP)10.1109/SP54263.2024.00206(673-696)Online publication date: 19-May-2024
  • (2024)Personal data filtering: a systematic literature review comparing the effectiveness of XSS attacks in web applications vs cookie stealingAnnals of Telecommunications10.1007/s12243-024-01022-8Online publication date: 18-Apr-2024
  • (2023)DarkDialogs: Automated detection of 10 dark patterns on cookie dialogs2023 IEEE 8th European Symposium on Security and Privacy (EuroS&P)10.1109/EuroSP57164.2023.00055(847-867)Online publication date: Jul-2023
  • (2022)Data Protection and Consenting Communication Mechanisms: Current Open Proposals and Challenges2022 IEEE European Symposium on Security and Privacy Workshops (EuroS&PW)10.1109/EuroSPW55150.2022.00029(231-239)Online publication date: Jun-2022
  • (2021)The Impact of Social Media On HCI2021 International Conference on Computational Science and Computational Intelligence (CSCI)10.1109/CSCI54926.2021.00284(1421-1431)Online publication date: Dec-2021

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