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Dark Patterns in the Wild: Review of Cookie Disclaimer Designs on Top 500 German Websites

Published: 11 December 2021 Publication History

Abstract

Cookie disclaimers are these days an indispensable part of surfing and working on the Internet. In this work, we report on examining and classifying the cookie disclaimers on the 500 most popular websites in Germany, based on the presented information about data collection via cookies and the provided choices at the cookie disclaimer. Our analysis results in 13 categories of cookie disclaimers, consisting of six main categories and additional subcategories. Our findings include that dark pattern based categories were prevalent among the cookie disclaimers: e.g. (1) more than 85% of the investigated websites providing a cookie disclaimer and giving the option to reject cookies are visually nudging users towards accepting all cookies; (2) Only 21.5% of those providing a cookie disclaimer offer a reject-all option with a single click. We discuss our results and conclude that both raising user awareness as well as addressing dark patterns from a legal point of view is needed.

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cover image ACM Other conferences
EuroUSEC '21: Proceedings of the 2021 European Symposium on Usable Security
October 2021
241 pages
ISBN:9781450384230
DOI:10.1145/3481357
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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Published: 11 December 2021

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EuroUSEC '21
EuroUSEC '21: European Symposium on Usable Security 2021
October 11 - 12, 2021
Karlsruhe, Germany

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View all
  • (2024)Réguler le marché par le consentement ? Les professionnels de la publicité face au Règlement général sur la protection des données (RGPD)Revue Française de Socio-Économie10.3917/rfse.032.0153n° 32:1(153-172)Online publication date: 22-May-2024
  • (2024)The European commitment to human-centered technology: the integral role of HCI in the EU AI Act’s successi-com10.1515/icom-2024-001423:2(249-261)Online publication date: 15-Jul-2024
  • (2024)Third-Party Data Leaks and Dark Patterns in Finnish Political WebsitesProceedings of the International Conference on Computer Systems and Technologies 202410.1145/3674912.3675248(43-50)Online publication date: 14-Jun-2024
  • (2024)What Makes XR Dark? Examining Emerging Dark Patterns in Augmented and Virtual Reality through Expert Co-DesignACM Transactions on Computer-Human Interaction10.1145/366034031:3(1-39)Online publication date: 22-Apr-2024
  • (2024)"My Mother Told Me These Things are Always Fake" - Understanding Teenagers' Experiences with Manipulative DesignsProceedings of the 2024 ACM Designing Interactive Systems Conference10.1145/3643834.3660704(1469-1482)Online publication date: 1-Jul-2024
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  • (2024)“It doesn’t tell me anything about how my data is used”: User Perceptions of Data Collection PurposesProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642260(1-12)Online publication date: 11-May-2024
  • (2024)Unveiling Digital Manipulation and Persuasion in e-Commerce: A Systematic Literature Review of Dark Patterns and Digital NudgingJournal of Internet Commerce10.1080/15332861.2024.233081323:2(144-171)Online publication date: 25-Mar-2024
  • (2024)Access Your Data... if You Can: An Analysis of Dark Patterns Against the Right of Access on Popular WebsitesPrivacy Technologies and Policy10.1007/978-3-031-68024-3_2(23-47)Online publication date: 4-Sep-2024
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