research-article

AR-TV and AR-Diànshì: Cultural Differences in Users’ Preferences for Augmented Reality Television

Authors:

Irina Popovici,

Radu-Daniel Vatavu,

Wenjun WuAuthors Info & Claims

IMX '21: Proceedings of the 2021 ACM International Conference on Interactive Media Experiences

Pages 50 - 60

https://doi.org/10.1145/3452918.3458801

Published: 23 June 2021 Publication History

Abstract

As Augmented Reality television gains momentum, it is important to understand whether cultural differences among viewers favor different expectations and preferences for immersion in such new television environments. A previous study documented the preferences of 172 participants from various European countries for twenty application scenarios for ARTV, such as virtual objects coming out of the TV screen into the room. In this work, we conduct an empirical generalization of this previous study to understand potential cultural differences in users’ preferences for and expectations of ARTV. To this end, we report insights from data collected from a sample of 147 participants from China, which we compare against the preferences expressed by the participants from Europe from the original study. Our findings reveal similarities, but also differences in terms of expectations of ARTV across the two cultural groups. We draw implications for future research on culturally-aware augmentations of the television watching experience.

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Cited By

Pamparău CVatavu R(2022)The User Experience of Journeys in the Realm of Augmented Reality TelevisionProceedings of the 2022 ACM International Conference on Interactive Media Experiences10.1145/3505284.3529969(161-174)Online publication date: 21-Jun-2022
https://dl.acm.org/doi/10.1145/3505284.3529969
Şiean ABilius LVatavu R(2022)Assistive Technology in the Synchrony Between Ambient Intelligence and Mixed Reality for People with Motor DisabilitiesAmbient Intelligence – Software and Applications – 12th International Symposium on Ambient Intelligence10.1007/978-3-031-06894-2_3(23-33)Online publication date: 1-Sep-2022
https://doi.org/10.1007/978-3-031-06894-2_3

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cover image ACM Conferences

IMX '21: Proceedings of the 2021 ACM International Conference on Interactive Media Experiences

June 2021

331 pages

ISBN:9781450383899

DOI:10.1145/3452918

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Cited By

Pamparău CVatavu R(2022)The User Experience of Journeys in the Realm of Augmented Reality TelevisionProceedings of the 2022 ACM International Conference on Interactive Media Experiences10.1145/3505284.3529969(161-174)Online publication date: 21-Jun-2022
https://dl.acm.org/doi/10.1145/3505284.3529969
Şiean ABilius LVatavu R(2022)Assistive Technology in the Synchrony Between Ambient Intelligence and Mixed Reality for People with Motor DisabilitiesAmbient Intelligence – Software and Applications – 12th International Symposium on Ambient Intelligence10.1007/978-3-031-06894-2_3(23-33)Online publication date: 1-Sep-2022
https://doi.org/10.1007/978-3-031-06894-2_3

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