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Mobile Screen-based User Interface Design Guideline for Panoramic VR in Shopping Scene

Published: 27 September 2021 Publication History

Abstract

The pandemic has shifted people’s shopping behavior towards online resources. Mobile screen-based panoramic virtual reality (VR) appears to be a promising form for future online shopping. However, the existing user interface (UI) design of panoramic VR shopping needs more natural interactions based on a rational standard design guideline. In this article, we first conducted a heuristic study to compare six representative virtual store apps. This revealed a gap between users’ requirements and the current design attempts. Thus, a UI design guideline for panoramic VR in the shopping scene was presented. Then, we conducted a verification study with a demo optimized according to our design guideline. Both user experience and interactive efficiency improved as a result of the design guideline. Our design guidelines and discoveries derived from user studies provided references for the design, development, and potential use of dynamic panoramic VR in shopping scene.

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cover image ACM Conferences
MobileHCI '21: Proceedings of the 23rd International Conference on Mobile Human-Computer Interaction
September 2021
637 pages
ISBN:9781450383288
DOI:10.1145/3447526
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 27 September 2021

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Author Tags

  1. Human-mobile interaction
  2. Panoramic VR
  3. Shopping

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  • The National Key Research and Development Program of China
  • Alibaba Group.

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MobileHCI '21
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MobileHCI '21: 23rd International Conference on Mobile Human-Computer Interaction
September 27 - October 1, 2021
Toulouse & Virtual, France

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