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Development of a framework for UX KPIs in Industry - a case study: ABSTRACT

Published: 15 February 2021 Publication History

Abstract

This work addresses the needs companies face when assessing and tracking the UX quality of their products, which is necessary to ensure that the desired level of quality is met, clarify potential areas of improvement, and compare competitor products via benchmarking.
We present a framework for UX KPI assessment at Bang & Olufsen, a luxury audio product manufacturer. The framework is inspired by well-known UX scales such as the UEQ and AttrakDiff as well as more business-oriented measures such as NPS and CES scores. The resulting UX KPI framework comprises the test procedures and a scale containing these and ten unique features such as "Enjoyable”, “Exciting”, “Sound experience".
The paper presents and discusses the UX KPI framework and the rationales behind it. Results of more than 200 user tests are presented and discussed. Factor analysis has been employed to analyse the assumptions behind the UX KPI and identify where improvements can be made.

References

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B&O App. Android version: https://play.google.com/store/apps/details?id=com.bang_olufsen.OneApp&hl=en (retrieved August 2020)
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  • (2022)A Model for the Definition, Prioritization and Optimization of IndicatorsElectronics10.3390/electronics1106096711:6(967)Online publication date: 21-Mar-2022

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OzCHI '20: Proceedings of the 32nd Australian Conference on Human-Computer Interaction
December 2020
764 pages
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New York, NY, United States

Publication History

Published: 15 February 2021

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Author Tags

  1. Key Performance Indicator, UX benchmarking for industry
  2. UX
  3. User experience evaluation framework, KPI

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Overall Acceptance Rate 362 of 729 submissions, 50%

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  • (2022)A Model for the Definition, Prioritization and Optimization of IndicatorsElectronics10.3390/electronics1106096711:6(967)Online publication date: 21-Mar-2022

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