Nothing Special   »   [go: up one dir, main page]

skip to main content
10.1145/3331184.3331323acmconferencesArticle/Chapter ViewAbstractPublication PagesirConference Proceedingsconference-collections
short-paper

Addressing Vocabulary Gap in E-commerce Search

Published: 18 July 2019 Publication History

Abstract

E-commerce customers express their purchase intents in several ways, some of which may use a different vocabulary than that of the product catalog. For example, the intent for "women maternity gown" is often expressed with the query, "ladies pregnancy dress". Search engines typically suffer from poor performance on such queries because of low overlap between query terms and specifications of the desired products. Past work has referred to these queries as vocabulary gap queries. In our experiments, we show that our technique significantly outperforms strong baselines and also show its real-world effectiveness with an online A/B experiment.

References

[1]
Ioannis Antonellis, Hector Garcia Molina, and Chi Chao Chang. 2008. Simrank+: query rewriting through link analysis of the click graph. Proceedings of the VLDB Endowment, Vol. 1, 1 (2008), 408--421.
[2]
Hang Cui, Ji-Rong Wen, Jian-Yun Nie, and Wei-Ying Ma. 2002. Probabilistic query expansion using query logs. In WWW (WWW'02). ACM, 325--332.
[3]
Jacob Devlin, Ming-Wei Chang, Kenton Lee, and Kristina Toutanova. 2018. Bert: Pre-training of deep bidirectional transformers for language understanding. arXiv preprint arXiv:1810.04805 (2018).
[4]
Doug Downey, Susan Dumais, and Eric Horvitz. 2007. Heads and tails: studies of web search with common and rare queries. In SIGIR. ACM, 847--848.
[5]
Bruno M Fonseca, Paulo Golgher, Bruno Pôssas, Berthier Ribeiro-Neto, and Nivio Ziviani. 2005. Concept-based interactive query expansion. In CIKM (CIKM'05). ACM, 696--703.
[6]
Jianfeng Gao, Xiaodong He, Shasha Xie, and Alnur Ali. 2012. Learning lexicon models from search logs for query expansion. In EMNLP (EMNLP'2012). Association for Computational Linguistics, 666--676.
[7]
Yunlong He, Jiliang Tang, Hua Ouyang, Changsung Kang, Dawei Yin, and Yi Chang. 2016. Learning to rewrite queries. In CIKM (CIKM'16). ACM, 1443--1452.
[8]
Shuai Huo, Min Zhang, Yiqun Liu, and Shaoping Ma. 2014. Improving Tail Query Performance by Fusion Model. CIKM (CIKM '14). 559--568.
[9]
Rosie Jones, Benjamin Rey, Omid Madani, and Wiley Greiner. 2006. Generating query substitutions. In WWW (WWW'06). ACM, 387--396.
[10]
Matt Kusner, Yu Sun, Nicholas Kolkin, and Kilian Weinberger. 2015. From word embeddings to document distances. In ICML (ICML'2015). 957--966.
[11]
Jiasen Lu, Jianwei Yang, Dhruv Batra, and Devi Parikh. 2016. Hierarchical Question-image Co-attention for Visual Question Answering. In In Proc. of NIPS (NIPS'16). 289--297.
[12]
Jonas Mueller and Aditya Thyagarajan. 2016. Siamese Recurrent Architectures for Learning Sentence Similarity. In AAAI (AAAI'16). 2786--2792.
[13]
Jinfeng Rao, Hua He, and Jimmy Lin. 2016. Noise-Contrastive Estimation for Answer Selection with Deep Neural Networks. In CIKM (CIKM '16). 1913--1916.
[14]
Stefan Riezler and Yi Liu. 2010. Query rewriting using monolingual statistical machine translation. Computational Linguistics, Vol. 36, 3 (2010), 569--582.
[15]
Gyanit Singh, Nish Parikh, and Neel Sundaresan. 2012. Rewriting null e-commerce queries to recommend products. In WWW (WWW'2012). ACM, 73--82.
[16]
Yangqiu Song, Haixun Wang, Weizhu Chen, and Shusen Wang. 2014. Transfer Understanding from Head Queries to Tail Queries. In CIKM (CIKM '14). 1299--1308.
[17]
Zehong Tan, Canran Xu, Mengjie Jiang, Hua Yang, and Xiaoyuan Wu. 2017. Query Rewrite for Null and Low Search Results in eCommerce. In SIGIR ECOM (ECOM'2017).
[18]
Jinxi Xu and W Bruce Croft. 1996. Query expansion using local and global document analysis. In SIGIR (SIGIR'96). ACM, 4--11.

Cited By

View all
  • (2021)Does More Context Help? Effects of Context Window and Application Source on Retrieval PerformanceACM Transactions on Information Systems10.1145/347405540:2(1-40)Online publication date: 27-Sep-2021
  • (2021)How Do Users Revise Zero-Hit Product Search Queries?Advances in Information Retrieval10.1007/978-3-030-72240-1_14(185-192)Online publication date: 30-Mar-2021

Recommendations

Comments

Please enable JavaScript to view thecomments powered by Disqus.

Information & Contributors

Information

Published In

cover image ACM Conferences
SIGIR'19: Proceedings of the 42nd International ACM SIGIR Conference on Research and Development in Information Retrieval
July 2019
1512 pages
ISBN:9781450361729
DOI:10.1145/3331184
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

Sponsors

Publisher

Association for Computing Machinery

New York, NY, United States

Publication History

Published: 18 July 2019

Permissions

Request permissions for this article.

Check for updates

Author Tags

  1. product search
  2. query rewriting
  3. siamese networks

Qualifiers

  • Short-paper

Conference

SIGIR '19
Sponsor:

Acceptance Rates

SIGIR'19 Paper Acceptance Rate 84 of 426 submissions, 20%;
Overall Acceptance Rate 792 of 3,983 submissions, 20%

Contributors

Other Metrics

Bibliometrics & Citations

Bibliometrics

Article Metrics

  • Downloads (Last 12 months)22
  • Downloads (Last 6 weeks)0
Reflects downloads up to 24 Nov 2024

Other Metrics

Citations

Cited By

View all
  • (2021)Does More Context Help? Effects of Context Window and Application Source on Retrieval PerformanceACM Transactions on Information Systems10.1145/347405540:2(1-40)Online publication date: 27-Sep-2021
  • (2021)How Do Users Revise Zero-Hit Product Search Queries?Advances in Information Retrieval10.1007/978-3-030-72240-1_14(185-192)Online publication date: 30-Mar-2021

View Options

Login options

View options

PDF

View or Download as a PDF file.

PDF

eReader

View online with eReader.

eReader

Media

Figures

Other

Tables

Share

Share

Share this Publication link

Share on social media