research-article

Design of Toys Packaging with Renting System Based on Consumer Preferences

Authors:

Amalia Suzianti,

Galang ArrafahAuthors Info & Claims

ICCMB '19: Proceedings of the 2019 2nd International Conference on Computers in Management and Business

Pages 46 - 51

https://doi.org/10.1145/3328886.3328901

Published: 24 March 2019 Publication History

Abstract

The emergence of the online toy rental business stimulate the need of packaging that can perform its main function and appealing to consumers. Therefore, a research is conducted on the toys renting packaging boxes to determine the most suitable design according to consumer preferences. The study uses an index of potential gain in customer value to determine the most crucial attributes that should be improved, semantic differential as a measurement scale of design preferences of each attribute, and choice-based conjoint analysis in order to obtain a model of the final packaging design according most favored by consumers. The results showed that the attributes that require performance improvements are product information, font size, orientation or position of elements, ease of carrying the packaging, packaging color, and graphic styles. The study also concluded that the packaging design which is most preferred by the consumers are a packaging that has a cutout handle, visual presentation of product information, contrast color mix, simplified product images, natural ornament shape, and the information products position is located at the upper side or top of a packaging's side.

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Cited By

Pereira JRodrigues RGouveia ASousa L(2024)Visual and Textual Elements of Board Game Packaging, What Do Children Prefer?—An Eyetracking StudyMarketing and Smart Technologies10.1007/978-981-97-1552-7_39(569-585)Online publication date: 4-Jun-2024
https://doi.org/10.1007/978-981-97-1552-7_39
Borja-Galeas CArias-Flores HJadan-Guerrero J(2021)Creative Packaging Design for ProductsHuman Interaction, Emerging Technologies and Future Systems V10.1007/978-3-030-85540-6_115(907-911)Online publication date: 10-Sep-2021
https://doi.org/10.1007/978-3-030-85540-6_115

Index Terms

Design of Toys Packaging with Renting System Based on Consumer Preferences
1. Social and professional topics
  1. User characteristics

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cover image ACM Other conferences

ICCMB '19: Proceedings of the 2019 2nd International Conference on Computers in Management and Business

March 2019

92 pages

ISBN:9781450361682

DOI:10.1145/3328886

Copyright © 2019 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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Univ. of Manchester: University of Manchester

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Publication History

Published: 24 March 2019

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DRPM Universitas Indonesia

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ICCMB 2019

ICCMB 2019: 2019 The 2nd International Conference on Computers in Management and Business

March 24 - 27, 2019

Cambridge, United Kingdom

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Cited By

Pereira JRodrigues RGouveia ASousa L(2024)Visual and Textual Elements of Board Game Packaging, What Do Children Prefer?—An Eyetracking StudyMarketing and Smart Technologies10.1007/978-981-97-1552-7_39(569-585)Online publication date: 4-Jun-2024
https://doi.org/10.1007/978-981-97-1552-7_39
Borja-Galeas CArias-Flores HJadan-Guerrero J(2021)Creative Packaging Design for ProductsHuman Interaction, Emerging Technologies and Future Systems V10.1007/978-3-030-85540-6_115(907-911)Online publication date: 10-Sep-2021
https://doi.org/10.1007/978-3-030-85540-6_115

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