research-article

The Effect of Nutrition Labelling on Purchasing Decisions: A Case Study of Lucky Me! Instant Noodles in Barangay 454 and 455 Manila, Philippines

Authors:

Ma. Eliza S. Torres,

Yogi Tri Prasetyo,

Rex Aurelius C. Robielos,

Carl Vincent Y. Domingo,

Ma. Caselyn MoradaAuthors Info & Claims

ICIBE '19: Proceedings of the 5th International Conference on Industrial and Business Engineering

Pages 82 - 86

https://doi.org/10.1145/3364335.3364374

Published: 27 September 2019 Publication History

Abstract

The nutrition label is an important part in informing consumers about the nutrition content of food products. This study utilized structural equation modeling to derive the causal relationship between "Nutrition Label", "Nutrition Fact", "Reason to Check", and "Purchasing Decision" simultaneously. A total of 100 questionnaires were collected from respondents in Barangay 454 and 455, Sampaloc, Manila, Philippines. The results indicated that "Nutrition Label" had significant effects on "Reason to Check" and "Purchasing Decision". In addition, "Reason to Check" also had a significant effect on "Purchasing Decision". Interestingly, female respondents and respondents with higher income had significant effects on "Reason to Check" which subsequently affect "Purchasing Decision". Our SEM results could provide valuable theoretical foundations to identify the interrelationship among "Nutrition Label", "Nutrition Fact", "Reason to Check", and "Purchasing Decision" particularly for nutrition researchers and food manufacturers.

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Khaday SLi KDorloh H(2023)Factors Affecting Preventive Behaviors for Safety and Health at Work during the COVID-19 Pandemic among Thai Construction WorkersHealthcare10.3390/healthcare1103042611:3(426)Online publication date: 2-Feb-2023
https://doi.org/10.3390/healthcare11030426
Prasetyo YOng ANadlifatin ROng BAdiguna LAsallie ITanto HArden K(2022)Determining Factors Affecting Customer Loyalty to Internet Service Provider during the COVID-19 Pandemic: A Structural Equation Modeling Approach2022 Asia-Pacific Computer Technologies Conference (APCT)10.1109/APCT55107.2022.00009(21-31)Online publication date: Jan-2022
https://doi.org/10.1109/APCT55107.2022.00009
Prasetyo YTanto HMariyanto MHanjaya CYoung MPersada SMiraja BRedi A(2021)Factors Affecting Customer Satisfaction and Loyalty in Online Food Delivery Service during the COVID-19 Pandemic: Its Relation with Open InnovationJournal of Open Innovation: Technology, Market, and Complexity10.3390/joitmc70100767:1(76)Online publication date: Mar-2021
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Index Terms

The Effect of Nutrition Labelling on Purchasing Decisions: A Case Study of Lucky Me! Instant Noodles in Barangay 454 and 455 Manila, Philippines
1. Applied computing
  1. Operations research
    1. Consumer products

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ICIBE '19: Proceedings of the 5th International Conference on Industrial and Business Engineering

September 2019

398 pages

ISBN:9781450376532

DOI:10.1145/3364335

Copyright © 2019 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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The Hong Kong Polytechnic: The Hong Kong Polytechnic University

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Association for Computing Machinery

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Publication History

Published: 27 September 2019

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ICIBE 2019: 2019 The 5th International Conference on Industrial and Business Engineering

September 27 - 29, 2019

Hong Kong, Hong Kong

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Cited By

Khaday SLi KDorloh H(2023)Factors Affecting Preventive Behaviors for Safety and Health at Work during the COVID-19 Pandemic among Thai Construction WorkersHealthcare10.3390/healthcare1103042611:3(426)Online publication date: 2-Feb-2023
https://doi.org/10.3390/healthcare11030426
Prasetyo YOng ANadlifatin ROng BAdiguna LAsallie ITanto HArden K(2022)Determining Factors Affecting Customer Loyalty to Internet Service Provider during the COVID-19 Pandemic: A Structural Equation Modeling Approach2022 Asia-Pacific Computer Technologies Conference (APCT)10.1109/APCT55107.2022.00009(21-31)Online publication date: Jan-2022
https://doi.org/10.1109/APCT55107.2022.00009
Prasetyo YTanto HMariyanto MHanjaya CYoung MPersada SMiraja BRedi A(2021)Factors Affecting Customer Satisfaction and Loyalty in Online Food Delivery Service during the COVID-19 Pandemic: Its Relation with Open InnovationJournal of Open Innovation: Technology, Market, and Complexity10.3390/joitmc70100767:1(76)Online publication date: Mar-2021
https://doi.org/10.3390/joitmc7010076
Chuenyindee TPrasetyo Y(2020)Roller Chains Quality Enhancement using Six Sigma and Failure Mode and Effects Analysis (FMEA)Proceedings of the 2020 2nd International Conference on Management Science and Industrial Engineering10.1145/3396743.3396780(219-224)Online publication date: 7-Apr-2020
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Prasetyo YCortes RBautista FPiguing KBermudez AMonteiro C(2020)The Effect of Gender, Hand Anthropometry, Hand Dominance, and High School Grade on Hand Grip Strength in Filipino Teenagers Aged 15-18: A Structural Equation Modeling Approach2020 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)10.1109/IEEM45057.2020.9309861(480-484)Online publication date: 14-Dec-2020
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Prasetyo YVeroya F(2020)An Application of Overall Equipment Effectiveness (OEE) for Minimizing the Bottleneck Process in Semiconductor Industry2020 IEEE 7th International Conference on Industrial Engineering and Applications (ICIEA)10.1109/ICIEA49774.2020.9101925(345-349)Online publication date: Apr-2020
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Prasetyo YCastillo ASalonga LSia JSeneta J(2020)Factors affecting perceived effectiveness of COVID-19 prevention measures among Filipinos during Enhanced Community Quarantine in Luzon, Philippines: Integrating Protection Motivation Theory and extended Theory of Planned BehaviorInternational Journal of Infectious Diseases10.1016/j.ijid.2020.07.07499(312-323)Online publication date: Oct-2020
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