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User-Aware Folk Popularity Rank: User-Popularity-Based Tag Recommendation That Can Enhance Social Popularity

Published: 15 October 2019 Publication History

Abstract

In this paper we propose a method that can enhance the social popularity of a post (i.e., the number of views or likes) by recommending appropriate hash tags considering both content popularity and user popularity. A previous approach called FolkPopularityRank (FP-Rank) considered only the relationship among images, tags, and their popularity. However, the popularity of an image/video is strongly affected by who uploaded it. Therefore, we develop an algorithm that can incorporate user popularity and users' tag usage tendency into the FP-Rank algorithm. The experimental results using 60,000 training images with their accompanying tags and 1,000 test data, which were actually uploaded to a real social network service (SNS), show that, in ten days, our proposed algorithm can achieve 1.2 times more views than the FP-Rank algorithm. This technology would be critical to individual users and companies/brands who want to promote themselves in SNSs.

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Cited By

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  • (2024)A hybrid filtering for micro-video hashtag recommendation using graph-based deep neural networkEngineering Applications of Artificial Intelligence10.1016/j.engappai.2024.109417138(109417)Online publication date: Dec-2024
  • (2023)Paper Recommendation via Correlation Pattern Mining and Attention MechanismJournal of Sensors10.1155/2023/33113632023:1Online publication date: 18-Oct-2023
  • (2023)Hashtag recommendation for enhancing the popularity of social media postsSocial Network Analysis and Mining10.1007/s13278-023-01024-913:1Online publication date: 11-Jan-2023
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Published In

cover image ACM Conferences
MM '19: Proceedings of the 27th ACM International Conference on Multimedia
October 2019
2794 pages
ISBN:9781450368896
DOI:10.1145/3343031
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Publication History

Published: 15 October 2019

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Author Tags

  1. sns
  2. social media
  3. social popularity
  4. tag ranking
  5. tag recommendation
  6. user-aware

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  • Research-article

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  • JSPS KAKENHI Grant
  • JST-CREST

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MM '19 Paper Acceptance Rate 252 of 936 submissions, 27%;
Overall Acceptance Rate 2,145 of 8,556 submissions, 25%

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Cited By

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  • (2024)A hybrid filtering for micro-video hashtag recommendation using graph-based deep neural networkEngineering Applications of Artificial Intelligence10.1016/j.engappai.2024.109417138(109417)Online publication date: Dec-2024
  • (2023)Paper Recommendation via Correlation Pattern Mining and Attention MechanismJournal of Sensors10.1155/2023/33113632023:1Online publication date: 18-Oct-2023
  • (2023)Hashtag recommendation for enhancing the popularity of social media postsSocial Network Analysis and Mining10.1007/s13278-023-01024-913:1Online publication date: 11-Jan-2023
  • (2023)The Social Hashtag Recommendation for Image and Video Using Deep Learning ApproachSentiment Analysis and Deep Learning10.1007/978-981-19-5443-6_19(241-261)Online publication date: 1-Jan-2023
  • (2022)Prediction Algorithm of Hashtags for Image Posting Social Network ServicesThe Review of Socionetwork Strategies10.1007/s12626-022-00126-816:2(291-305)Online publication date: 17-Sep-2022
  • (2021)Preference Analysis of Shopping Malls’ Followers and Keyword Recommendation on Twitter2021 IEEE 4th International Conference on Multimedia Information Processing and Retrieval (MIPR)10.1109/MIPR51284.2021.00055(293-298)Online publication date: Sep-2021
  • (2020)Earn More Social Attention: User Popularity Based Tag Recommendation SystemCompanion Proceedings of the Web Conference 202010.1145/3366424.3383543(212-216)Online publication date: 20-Apr-2020
  • (2020)Tag Recommendation Method for Enhancing Web Novel Retrieval2020 9th International Congress on Advanced Applied Informatics (IIAI-AAI)10.1109/IIAI-AAI50415.2020.00019(43-48)Online publication date: Sep-2020

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