abstract

The Challenges of Creating Engaging Content: Results from a Focus Group Study of a Popular News Media Organization

Authors:

Kholoud Khalil Aldous,

Jisun An,

Bernard J. JansenAuthors Info & Claims

CHI EA '19: Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems

Paper No.: LBW2317, Pages 1 - 6

https://doi.org/10.1145/3290607.3312810

Published: 02 May 2019 Publication History

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Abstract

The process of content creation for distribution via social media platforms is not a trivial one for social media editors as the goal of creating both serious and engaging content is challenging, with no clear or differing guidelines or rules across and between platforms. For creators of serious content, such as news organizations, advertisers, or educational institutions, engagement has a deeper meaning beyond likes, shares, etc. that is aimed at the audience actually processing the underlying content associated with a social media post. In this research, we report findings from a group study that aimed to understand the process and challenges of creating engaging content across three social media platforms in a major news organization. The findings from the study indicate that creating engaging content is effort- and time-consuming, and they highlight the need to support the process of creating engaging content across multiple social media platforms. Our longer-term goal is to develop a system design to support social media editors' creation of engaging content with which they can select engaging passages from news articles and select platforms on which to publish the content.

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Cited By

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Aldous KSalminen JFarooq AJung SJansen B(2024)Using ChatGPT in Content Marketing: Enhancing Users’ Social Media Engagement in Cross-Platform Content Creation through Generative AIProceedings of the 35th ACM Conference on Hypertext and Social Media10.1145/3648188.3675142(376-383)Online publication date: 10-Sep-2024
https://dl.acm.org/doi/10.1145/3648188.3675142
Jansen BAldous KSalminen JAlmerekhi HJung SJansen BAldous KSalminen JAlmerekhi HJung S(2023)The Foundations of Social Media AnalyticsUnderstanding Audiences, Customers, and Users via Analytics10.1007/978-3-031-41933-1_2(11-18)Online publication date: 6-Sep-2023
https://doi.org/10.1007/978-3-031-41933-1_2
Aldous KAn JJansen B(2022)Measuring 9 Emotions of News Posts from 8 News Organizations across 4 Social Media Platforms for 8 MonthsACM Transactions on Social Computing10.1145/35164914:4(1-31)Online publication date: 23-Mar-2022
https://dl.acm.org/doi/10.1145/3516491
Show More Cited By

Index Terms

The Challenges of Creating Engaging Content: Results from a Focus Group Study of a Popular News Media Organization
1. Information systems
  1. Information systems applications
    1. Collaborative and social computing systems and tools

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Published In

CHI EA '19: Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems

May 2019

3673 pages

ISBN:9781450359719

DOI:10.1145/3290607

General Chairs:
Stephen Brewster
University of Glasgow, Scotland, UK
,
Geraldine Fitzpatrick
TU Wien, Austria
,
Program Chairs:
Anna Cox
University College London, UK
,
Vassilis Kostakos
University of Melbourne, Australia

Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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Published: 02 May 2019

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SIGCHI

CHI '19: CHI Conference on Human Factors in Computing Systems

May 4 - 9, 2019

Glasgow, Scotland Uk

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Aldous KSalminen JFarooq AJung SJansen B(2024)Using ChatGPT in Content Marketing: Enhancing Users’ Social Media Engagement in Cross-Platform Content Creation through Generative AIProceedings of the 35th ACM Conference on Hypertext and Social Media10.1145/3648188.3675142(376-383)Online publication date: 10-Sep-2024
https://dl.acm.org/doi/10.1145/3648188.3675142
Jansen BAldous KSalminen JAlmerekhi HJung SJansen BAldous KSalminen JAlmerekhi HJung S(2023)The Foundations of Social Media AnalyticsUnderstanding Audiences, Customers, and Users via Analytics10.1007/978-3-031-41933-1_2(11-18)Online publication date: 6-Sep-2023
https://doi.org/10.1007/978-3-031-41933-1_2
Aldous KAn JJansen B(2022)Measuring 9 Emotions of News Posts from 8 News Organizations across 4 Social Media Platforms for 8 MonthsACM Transactions on Social Computing10.1145/35164914:4(1-31)Online publication date: 23-Mar-2022
https://dl.acm.org/doi/10.1145/3516491
Cai HWang GShi XXie JWang MQian CChen S(2022)When Tags ‘Read’ Each Other: Enabling Low-Cost and Convenient Tag Mutual IdentificationACM Transactions on Sensor Networks10.1145/349454118:2(1-22)Online publication date: 23-Mar-2022
https://dl.acm.org/doi/10.1145/3494541
Aldous KAn JJansen B(2022)What really matters?: characterising and predicting user engagement of news postings using multiple platforms, sentiments and topicsBehaviour & Information Technology10.1080/0144929X.2022.203079842:5(545-568)Online publication date: 7-Feb-2022
https://doi.org/10.1080/0144929X.2022.2030798
Gero KLiu VHuang SLee JChilton L(2021)What Makes Tweetorials Tick: How Experts Communicate Complex Topics on TwitterProceedings of the ACM on Human-Computer Interaction10.1145/34795665:CSCW2(1-26)Online publication date: 18-Oct-2021
https://dl.acm.org/doi/10.1145/3479566
Doek ASpil TEffing R(2020)Listen to Your Customers! “A Study About Content Creation on Social Media to Enhance Customer Engagement”Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation10.1007/978-3-030-64861-9_31(352-370)Online publication date: 11-Dec-2020
https://doi.org/10.1007/978-3-030-64861-9_31
Aldous KAn JJansen B(2019)Predicting Audience Engagement Across Social Media Platforms in the News DomainSocial Informatics10.1007/978-3-030-34971-4_12(173-187)Online publication date: 11-Nov-2019
https://doi.org/10.1007/978-3-030-34971-4_12

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Recommendations

Inspecting interactions: online news media synergies in social media

What Makes Live Events Engaging on Facebook Live, Periscope, and Snapchat

Social Media Engagement Anxiety: Triggers in News Agenda

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