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Growing Tiny Publics: Small Farmers' Social Movement Strategies

Published: 01 November 2018 Publication History

Abstract

Drawing from fieldwork of 14 small food farms in the Midwest, we describe the on-the-ground, practical challenges of doing and communicating sustainability when local food production is not well-supported. We illustrate how farmers enact learned and honed tactics of sustainability at key sites such as farmers' markets and the Internet with consumers. These tactics reveal tensions with dominant discourse from government, Big Ag, and popular culture. The success of these tactics depends on farmers having fortitude--control, resilience, and the wherewithal to be exemplars of sustainability. In our discussion, we highlight how the local farmers' social movement work constitutes loosely organized small groups connecting others to an amorphous idea of a sustainable society--one that sustains an environmental, economic, local, cultural, and physical way of life. Using Fine's concept of tiny publics, we identify design opportunities for supporting this less directed kind of social movement.

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cover image Proceedings of the ACM on Human-Computer Interaction
Proceedings of the ACM on Human-Computer Interaction  Volume 2, Issue CSCW
November 2018
4104 pages
EISSN:2573-0142
DOI:10.1145/3290265
Issue’s Table of Contents
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Published: 01 November 2018
Published in PACMHCI Volume 2, Issue CSCW

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Author Tags

  1. agriculture
  2. farming
  3. rural
  4. slow change
  5. small farms
  6. social change
  7. social movement
  8. social networks
  9. tempered radical

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