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Understanding Relationship Overlapping on Social Network Sites: A Case Study of Weibo and Douban

Published: 06 December 2017 Publication History

Abstract

Nowadays people have many overlapping relationships across different social network sites. Will the communication frequency of a relationship on a focal SNS increase or decrease after the corresponding parties begin interacting with each other on a new SNS? What kinds of relationships and parties on the focal SNS are more robust to relationship overlapping across different sites? We conducted a case study on two Chinese popular social network sites (Weibo and Douban). Our results indicate that relationships' interactions on a new SNS have negative effect on the parties' communication frequency on the focal SNS. The communication frequency of older relationships on the focal SNS is more susceptible to the influence of the interacting on the new SNS, while relationships with more common groups and more extensive posts are less likely to be influenced. Our findings imply opportunities for SNS designers to strengthen their existing fragile ties and help users to build much more robust relationships.

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    cover image Proceedings of the ACM on Human-Computer Interaction
    Proceedings of the ACM on Human-Computer Interaction  Volume 1, Issue CSCW
    November 2017
    2095 pages
    EISSN:2573-0142
    DOI:10.1145/3171581
    Issue’s Table of Contents
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    Publication History

    Published: 06 December 2017
    Published in PACMHCI Volume 1, Issue CSCW

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    Author Tags

    1. douban
    2. social network sites
    3. social relationships
    4. user interaction
    5. weibo

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