research-article

Research on the Structural Characteristics of Product Adoption Network

Authors:

Qiwei Huang,

Yulin ZhangAuthors Info & Claims

ICIBE '17: Proceedings of the 3rd International Conference on Industrial and Business Engineering

Pages 27 - 29

https://doi.org/10.1145/3133811.3133819

Published: 17 August 2017 Publication History

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Abstract

Considering the heterogeneity of adopters' information level and potential adopters' reservation price, this paper proposes model to study the formation of product adoption network, and analyzes the structural characteristics of product adoption network, such as degree distribution, clustering coefficient and average path length. The results show that communication between consumers and consumer heterogeneity influence the formation of product adoption network, and the network exhibits small-world and scale-free characteristics. The value of clustering coefficient and average path length tend to be stable as the number of nodes in the network increases.

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Index Terms

Research on the Structural Characteristics of Product Adoption Network
1. Applied computing
  1. Operations research
    1. Marketing

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Published In

ICIBE '17: Proceedings of the 3rd International Conference on Industrial and Business Engineering

August 2017

107 pages

ISBN:9781450353519

DOI:10.1145/3133811

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Waseda University: Waseda University

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 17 August 2017

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ICIBE 2017

ICIBE 2017: 2017 3rd International Conference on Industrial and Business Engineering

August 17 - 19, 2017

Sapporo, Japan

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