Spurred by rapid development of computers and Internet technology, online shopping is gradually overtaking in-store shopping, because of advantages such as convenience, more choice of products or services etc. Online stores must devote a great deal of ...
As truly informed consumers are increasingly able to find exactly what they want and willing to pay premium prices to obtain products with perfect fit for them, companies have responded with new product portfolio strategies and new pricing strategies, ...
Through reimbursing a portion of the transactional amount to some consumers in a form of cash back, merchants are able to exercise third-degree price discrimination by offering two asymmetric prices via an online dual channel. To better understand such ...
Association for Computing Machinery
New York, NY, United States
Check if you have access through your login credentials or your institution to get full access on this article.
Sign in