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Increasing Coverage of Information Diffusion Processes by Reducing the Number of Initial Seeds

Published: 31 July 2017 Publication History

Abstract

Initialization of information spreading processes within complex networks is usually based on selection of initial nodes as a seed set. While most methods are choosing seeds in a single stage, another possible option is a partial budget usage in the first stage and spending the remaining budget while the process develops. In this paper we analyze how the ratio of seeds used in the primary and supporting stages affects the performance in terms of number of activated nodes and its duration. We have used real networks and agent based simulations with various parameters including different propagation probabilities, nodes selection strategies and number of seeds. Results show that coverage can be improved by minimizing the number of seeds used in primary seeding and increasing it in supporting seeding. Delaying the use of supporting seeds better supports natural diffusion processes and avoids selection of seeds with high potential to be activated anyway.

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  • (2021)A sequential seed scheduling heuristic based on determinate and latent margin for influence maximization problem with limited budgetInternational Journal of Modern Physics C10.1142/S012918312150079032:06(2150079)Online publication date: 3-Mar-2021
  1. Increasing Coverage of Information Diffusion Processes by Reducing the Number of Initial Seeds

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      cover image ACM Conferences
      ASONAM '17: Proceedings of the 2017 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining 2017
      July 2017
      698 pages
      ISBN:9781450349932
      DOI:10.1145/3110025
      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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      Published: 31 July 2017

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      Author Tags

      1. information diffusion
      2. seed selection
      3. sequential seeding
      4. spread of influence
      5. supporting seeding
      6. viral marketing
      7. word of mouth

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      • (2021)A sequential seed scheduling heuristic based on determinate and latent margin for influence maximization problem with limited budgetInternational Journal of Modern Physics C10.1142/S012918312150079032:06(2150079)Online publication date: 3-Mar-2021

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