Cited By
View all- Arapakis IPenta AJoho HLeiva L(2020)A Price-per-attention Auction Scheme Using Mouse Cursor InformationACM Transactions on Information Systems10.1145/337421038:2(1-30)Online publication date: 27-Jan-2020
A Two-Stage Model for User's Examination Behavior in Mobile Search
Pages 273 - 276
Abstract
With the rapid growth of mobile search, it is important to understand how users browse the mobile SERPs and allocate their limited attention to each result. To address this problem, we introduce a two-stage examination model that can separately capture the position bias with a skimming model and the attractiveness bias with an attractiveness model. The effectiveness of the proposed model is validated by using a dataset that contains explicit examination feedbacks from users. We further investigate user»s examination behaviors by analyzing the model parameters learned via EM algorithm. The results reveal some interesting findings such as how the skimming behavior is dependent on the previous examination sequence and what factors are associated with the attractiveness of search results on mobile SERPs.
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- A Two-Stage Model for User's Examination Behavior in Mobile Search
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Published In
March 2018
402 pages
ISBN:9781450349253
DOI:10.1145/3176349
- General Chairs:
- Chirag Shah,
- Nicholas J. Belkin,
- Program Chairs:
- Katriina Byström,
- Jeff Huang,
- Falk Scholer
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Publication History
Published: 01 March 2018
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CHIIR '18
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CHIIR '18: Conference on Human Information Interaction and Retrieval
March 11 - 15, 2018
NJ, New Brunswick, USA
Acceptance Rates
CHIIR '18 Paper Acceptance Rate 22 of 57 submissions, 39%;
Overall Acceptance Rate 55 of 163 submissions, 34%
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View all- Arapakis IPenta AJoho HLeiva L(2020)A Price-per-attention Auction Scheme Using Mouse Cursor InformationACM Transactions on Information Systems10.1145/337421038:2(1-30)Online publication date: 27-Jan-2020
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