research-article

Game-Based Extraction of Web Users' Personality Factors for Personalization

Authors:

Rachel Yahel Halfon,

David G. SchwartzAuthors Info & Claims

HUMANIZE '17: Proceedings of the 2017 ACM Workshop on Theory-Informed User Modeling for Tailoring and Personalizing Interfaces

Pages 13 - 25

https://doi.org/10.1145/3039677.3039679

Published: 13 March 2017 Publication History

Abstract

The volume of information users are exposed to on the web is overwhelming. To increase effectiveness of information delivery to users, providers employ personalization strategies. In a highly competitive environment, simplistic strategies do not suffice, and high-quality personalization is required. These can be based on users' decision making models. To build such models, we need to extract factors of direct influence on users' decision making. Personality factors are known to have this direct influence. They are stable over time and across situations, and they assist in predicting future behavior of individuals in a scientific way. In this paper, we introduce a novel methodology for extracting users' personality factors without holding any prior information on the users' behavior and, notably, without administering any psychological questionnaires. This allows us to build a designated model for each user or users' group, and in turn facilitates effective personalized information delivery.

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Cited By

Asabere NFiamavle EAgyiri JTorgby WDzata JDoe N(2022)SARCPInternational Journal of Decision Support System Technology10.4018/IJDSST.28669114:1(1-21)Online publication date: 11-Mar-2022
https://doi.org/10.4018/IJDSST.286691
Afroza AMurray KWünsche BDenny P(2021)Who am I? - Development and Analysis of an Interactive 3D Game for Psychometric TestingProceedings of the 2021 Australasian Computer Science Week Multiconference10.1145/3437378.3442688(1-10)Online publication date: 1-Feb-2021
https://dl.acm.org/doi/10.1145/3437378.3442688
Rezvani MKhabiri D(2018)Gamers' Behaviour and Communication Analysis in Massively Multiplayer Online Games: A Survey2018 2nd National and 1st International Digital Games Research Conference: Trends, Technologies, and Applications (DGRC)10.1109/DGRC.2018.8712055(61-69)Online publication date: Nov-2018
https://doi.org/10.1109/DGRC.2018.8712055
Show More Cited By

Index Terms

Game-Based Extraction of Web Users' Personality Factors for Personalization
1. Applied computing
  1. Computers in other domains
    1. Personal computers and PC applications
  2. Law, social and behavioral sciences
2. Human-centered computing

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cover image ACM Conferences

HUMANIZE '17: Proceedings of the 2017 ACM Workshop on Theory-Informed User Modeling for Tailoring and Personalizing Interfaces

March 2017

82 pages

ISBN:9781450349055

DOI:10.1145/3039677

Conference Chairs:
Mark Graus
Eindhoven University of Technology, the Netherlands
,
Bruce Ferwerda
Johannes Kepler University, Austria
,
Markus Schedl
Johannes Kepler University, Austria
,
Marko Tkalcic
Free University of Bozen-Bolzano, Italy
,
Martijn Willemsen
Eindhoven University of Technology, the Netherlands
,
Panagiotis Germanakos
SAP SE, Germany & University of Cyprus, Cyprus

Copyright © 2017 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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Published: 13 March 2017

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IUI'17: 22nd International Conference on Intelligent User Interfaces

March 13, 2017

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HUMANIZE '17 Paper Acceptance Rate 2 of 4 submissions, 50%;

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Cited By

Asabere NFiamavle EAgyiri JTorgby WDzata JDoe N(2022)SARCPInternational Journal of Decision Support System Technology10.4018/IJDSST.28669114:1(1-21)Online publication date: 11-Mar-2022
https://doi.org/10.4018/IJDSST.286691
Afroza AMurray KWünsche BDenny P(2021)Who am I? - Development and Analysis of an Interactive 3D Game for Psychometric TestingProceedings of the 2021 Australasian Computer Science Week Multiconference10.1145/3437378.3442688(1-10)Online publication date: 1-Feb-2021
https://dl.acm.org/doi/10.1145/3437378.3442688
Rezvani MKhabiri D(2018)Gamers' Behaviour and Communication Analysis in Massively Multiplayer Online Games: A Survey2018 2nd National and 1st International Digital Games Research Conference: Trends, Technologies, and Applications (DGRC)10.1109/DGRC.2018.8712055(61-69)Online publication date: Nov-2018
https://doi.org/10.1109/DGRC.2018.8712055
Graus MFerwerda BSchedl MTkalcic MWillemsen MGermanakos PPapadopoulos GKuflik TChen FDuarte CFu W(2017)IUI'17 Companion-Workshop Summary for HUMANIZE'17Companion Proceedings of the 22nd International Conference on Intelligent User Interfaces10.1145/3030024.3040247(13-15)Online publication date: 7-Mar-2017
https://dl.acm.org/doi/10.1145/3030024.3040247

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