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What are health website visitors doing: insights from visualisations towards exploratory search

Published: 29 November 2016 Publication History

Abstract

Understanding the navigation flows of health website visitors can lead to strategies for improved support for health information-seeking. In this study, we have obtained the navigation data of visitors to Better Health Channel - one of the largest consumer health information websites in Australia, and visualised the data to compare the different patterns of visitors' activities, as accessed on desktop and mobile devices. These visualisations provide insights about the preferences for search strategies, and the traffic flows patterns of visitors. We then discuss these insights with the existing work of health information-seeking behaviour. This paper extends our observations to design recommendations, specifically to facilitate exploratory search in health information-seeking, and establishes directions for future research.

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Cited By

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  • (2023)Participatory Design and Evaluation of the “Stem Cells Australia” Website for Delivering Complex Health Knowledge: Mixed Methods StudyJournal of Medical Internet Research10.2196/4473325(e44733)Online publication date: 20-Jul-2023
  • (2021)Integration of Web Analytics into Graduate Medical Education: Usability Study (Preprint)JMIR Formative Research10.2196/29748Online publication date: 19-Apr-2021

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    Published In

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    OzCHI '16: Proceedings of the 28th Australian Conference on Computer-Human Interaction
    November 2016
    706 pages
    ISBN:9781450346184
    DOI:10.1145/3010915
    Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

    Sponsors

    • IEEE-SMCS: Systems, Man & Cybernetics Society
    • Australian Comp Soc: Australian Computer Society
    • Data61: Data61, CSIRO
    • ICACHI: International Chinese Association of Computer Human Interaction
    • Infoxchange: Infoxchange
    • HITLab AU: Human Interface Technology Laboratory Australia
    • James Boag: James Boag
    • Tourism Tasmania: Tourism Tasmania
    • HFESA: Human Factors and Ergonomics Society of Australia Inc.
    • IEEEVIC: IEEE Victorian Section
    • UTAS: University of Tasmania, Australia

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    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 29 November 2016

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    Author Tags

    1. health information-seeking behaviour
    2. information needs
    3. information visualisation
    4. navigation flows

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    • Poster

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    OzCHI '16
    Sponsor:
    • IEEE-SMCS
    • Australian Comp Soc
    • Data61
    • ICACHI
    • Infoxchange
    • HITLab AU
    • James Boag
    • Tourism Tasmania
    • HFESA
    • IEEEVIC
    • UTAS
    OzCHI '16: The 28th Australian Conference on Human-Computer Interaction
    November 29 - December 2, 2016
    Tasmania, Launceston, Australia

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    Overall Acceptance Rate 362 of 729 submissions, 50%

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    Cited By

    View all
    • (2023)Participatory Design and Evaluation of the “Stem Cells Australia” Website for Delivering Complex Health Knowledge: Mixed Methods StudyJournal of Medical Internet Research10.2196/4473325(e44733)Online publication date: 20-Jul-2023
    • (2021)Integration of Web Analytics into Graduate Medical Education: Usability Study (Preprint)JMIR Formative Research10.2196/29748Online publication date: 19-Apr-2021

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