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A new method for similarity indexing of market basket data

Published: 01 June 1999 Publication History

Abstract

In recent years, many data mining methods have been proposed for finding useful and structured information from market basket data. The association rule model was recently proposed in order to discover useful patterns and dependencies in such data. This paper discusses a method for indexing market basket data efficiently for similarity search. The technique is likely to be very useful in applications which utilize the similarity in customer buying behavior in order to make peer recommendations. We propose an index called the signature table, which is very flexible in supporting a wide range of similarity functions. The construction of the index structure is independent of the similarity function, which can be specified at query time. The resulting similarity search algorithm shows excellent scalability with increasing memory availability and database size.

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Published In

cover image ACM SIGMOD Record
ACM SIGMOD Record  Volume 28, Issue 2
June 1999
599 pages
ISSN:0163-5808
DOI:10.1145/304181
Issue’s Table of Contents
  • cover image ACM Conferences
    SIGMOD '99: Proceedings of the 1999 ACM SIGMOD international conference on Management of data
    June 1999
    604 pages
    ISBN:1581130848
    DOI:10.1145/304182
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 01 June 1999
Published in SIGMOD Volume 28, Issue 2

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