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Predicting Member Productivity and Withdrawal from Pre-Joining Attachments in Online Production Groups

Published: 25 February 2017 Publication History

Abstract

Productive and dedicated members are critical to the success of online production communities like Wikipedia. Many communities organize in subgroups where members voluntarily work on projects of shared interest. In this paper, we investigate how members' pre-joining connections with the subgroup predict their productivity and withdrawal after joining. Drawing insights from attachment theories in social psychology, we examine two types of pre-joining connections: textit{identity-based} attachment (how much members' interests were aligned with the subgroup's topics) and textit{bonds-based} attachment (how much members had interacted with other members of the subgroup). Analyses of 79,704 editors in 1,341 WikiProjects show that 1) both identity-based and bonds-based attachment increased editors' post-joining productivity and reduced their likelihood of withdrawal; 2) identity-based attachment had a stronger effect on boosting direct contributions to articles while bonds-based attachment had a stronger effect on increasing article and project coordination, and reducing member withdrawal.

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      cover image ACM Conferences
      CSCW '17: Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing
      February 2017
      2556 pages
      ISBN:9781450343350
      DOI:10.1145/2998181
      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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      Published: 25 February 2017

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      Author Tags

      1. bonds-based attachment
      2. identity-based attachment
      3. online communities
      4. online groups
      5. peer production
      6. pre-joining attachment
      7. productivity
      8. wikipedia
      9. wikiproject
      10. withdrawal

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      February 25 - March 1, 2017
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