Is consumer perception of foreign online stores affected by the image of the country? An experimental study among Japanese consumers
Article No.: 7, Pages 1 - 6
Abstract
An experimental study was conducted in Japan to investigate the influence of the perception of country-of-origin image in the evaluation of a foreign online store. The effects of country-of-origin image on consumer behavior have been investigated for products and services, but they have seldom been considered for electronic commerce. In this study, we propose that cognitive and affective dimensions of the country-of-origin image will have a positive influence on visual appeal, trust and intention of use of a foreign online store. A survey was conducted which measured the responses of Japanese respondents towards mockup online stores from Thailand and Singapore. The data was analyzed using structural equation modeling. The results show that country-of-origin image has a positive influence on the evaluation of the foreign online store, but that this influence is not equal for all countries. In general, the image of Thailand as a country has a wider influence on the Thai online store, than the Singapore image has on the Singaporean online store. We discuss these results and their implications for cross-border electronic commerce.
References
[1]
Consumer Affairs Agency of Japan. Ekkyou torihiki ni kansuru chousa no gaiyou ni tsuite. 2011.
[2]
P. W. Verlegh and J.-B. E. Steenkamp. A review and meta-analysis of country-of-origin research. Journal of Economic Psychology, 20(5):521--546, Oct. 1999.
[3]
K. J. Dinnie. Country-of-origin 1965-2004: a literature review. Journal of Customer Behaviour, 3(2):165--213, July 2004.
[4]
R. D. Schooler. Product bias in the Central American common market. Journal of Marketing Research, 2(4):394--397, 1965.
[5]
M. Laroche, N. Papadopoulos, L. a. Heslop, and M. Mourali. The influence of country image structure on consumer evaluations of foreign products. International Marketing Review, 22(1):96--115, 2005.
[6]
K. Roth and a. Diamantopoulos. Advancing the country image construct. Journal of Business Research, 62(7):726--740, 2009.
[7]
K. Brijs. Unravelling Country-of-origin: Semiotics as a theoretical basis for a meaning-centred approach towards country-of-origin effects. PhD thesis, 2006.
[8]
J. M. Pharr. Synthesizing country-of-origin research from the last decade: is the concept still salient in an era of global brands? Journal of Marketing Theory and, 13(4):34, 2005.
[9]
B. J. Fogg, C. Soohoo, D. R. Danielson, L. Marable, J. Stanford, and E. R. Tauber. How do users evaluate the credibility of Web sites? In Proceedings of the 2003 conference on Designing for user experiences, pages 1--15, 2003.
[10]
R. C. Mayer, J. H. Davis, and F. Schoorman, David. An Integrative Model of Organizational Trust. The Academy of Management Review, 20(3):709--734, 1995.
[11]
E. T. Loiacono, R. T. Watson, and D. L. Goodhue. WebQual: A Measure of Web Site Quality. Marketing theory and applications, 13(3):432--438, 2002.
[12]
D. Cyr, M. Head, and H. Larios. Colour appeal in website design within and across cultures: A multi-method evaluation. International Journal of Human Computer Studies, 68(1-2):1--21, 2010.
[13]
M. S. Roth and J. B. Romeo. Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects. Journal of International Business Studies, 23(3):477--497, 1992.
[14]
L. C. Leonidou, D. Palihawadana, and M. A. Talias. British consumers' evaluations of US versus Chinese goods: A multi-level and multi-cue comparison, 41. 2007.
[15]
D. Gefen. E-commerce: the role of familiarity and trust. Omega, 28(6):725--737, Dec. 2000.
[16]
P. A. Pavlou. Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model. International Journal of Electronic Commerce, 7(3):69--103, 2003.
[17]
S. Grabner-Krauter and E. A. Kaluscha. Empirical research in on-line trust: a review and critical assessment. International Journal of Human- Computer Studies, 58(6):783--812, June 2003.
[18]
N. H. Jimenez and S. San Martin. The role of country-of-origin, ethnocentrism and animosity in promoting consumer trust. The moderating role of familiarity. International Business Review, 19(1):34--45, 2010.
[19]
A. Safari. Customers' international online trust - Insights from focus group interviews. Journal of Theoretical and Applied Electronic Commerce Research, 7(2):59--72, 2012.
[20]
A. Vance, C. Elie-Dit-Cosaque, and D. W. Straub. Examining Trust in Information Technology Artifacts: The Effects of System Quality and Culture. Journal of Management Information Systems, 24(4):73--100, Apr. 2008.
[21]
F. P. Karimov, M. Brengman, and L. Van Hove. The Effect of Website Design Dimensions on Initial Trust: A Synthesis of the Empirical Literature. Journal of Electronic Commerce Research, 12(4):272--301, 2011.
[22]
D. H. McKnight, V. Choudhury, and C. Kacmar. Developing and Validating Trust Measures for e-Commerce: An Integrative Typology. Information Systems Research, 13(3):334--359, Sept. 2002
[23]
Japan Tourism Marketing Co. Japanese Overseas Travelers by Destination (Visitor Arrivals from Japan). 2013. http://www.tourism.jp/en/statistics/outbound/
[24]
Ministry of Foreign Affairs of Japan. Japan-Thailand Relations, 2014.
[25]
Ministry of Foreign Affairs of Japan. Japan-Singapore Relations, 2012
[26]
D. Gefen, E. Karahanna, and D. W. Straub. Trust and TAM in Online Shopping: An Integrated Model. MIS Quartely, 27(1):51--90, 2003.
[27]
A. Beerli and J. D. Martin. Factors influencing destination image. Annals of Tourism Research, 31(3):657--681, July 2004.
[28]
R. B. Kline. Principles and practice of structural equation modeling. Guilford Press, New York, NY, 3rd edition, 2011
[29]
D. Gefen, D. W. Straub, and M.-C. Boudreau. Structural equation modeling and regression: Guidelines for research practice. Communications of the Association for Information Systems, 4(7):1--78, 2000.
[30]
T. A. Brown. Confirmatory Factor Analysis for Applied Research. Guilford Press, New York, NY, 2006.
[31]
J. F. Hair, W. C. Black, B. J. Babin, and R. E. Anderson. Multivariate Data Analysis. Prentice Hall, 7th edition, 2009.
[32]
H. Van der Heijden. Factors influencing the usage of websites: The case of a generic portal in The Netherlands. Information and Management, 40(6):541--549, July 2003.
Index Terms
- Is consumer perception of foreign online stores affected by the image of the country? An experimental study among Japanese consumers
Recommendations
Reflections on the dimensions of trust and trustworthiness among online consumers
Trust is emerging as a potentially central aspect leading to IT acceptance. It is especially needed in the case of gaining and later retaining consumers of online vendors. This has been shown by previous research using single dimensional constructs. But ...
Understanding and predicting electronic commerce adoption: an extension of the theory of planned behavior
This paper extends Ajzen's (1991) theory of planned behavior (TPB) to explain and predict the process of e-commerce adoption by consumers. The process is captured through two online consumer behaviors: (1) getting information and (2) purchasing a ...
Understanding Egyptian Consumers' Intentions in Online Shopping
The purpose of this article is to investigate the factors that impact on Egyptian consumers' attitudes and intentions to use online shopping by integrating the technology acceptance models of Davis, and Fishbein and Ajzen's theory of reasoned action. In ...
Comments
Please enable JavaScript to view thecomments powered by Disqus.Information & Contributors
Information
Published In
October 2015
381 pages
ISBN:9781450337359
DOI:10.1145/2818869
Copyright © 2015 ACM.
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].
Publisher
Association for Computing Machinery
New York, NY, United States
Publication History
Published: 07 October 2015
Check for updates
Author Tags
Qualifiers
- Research-article
- Research
- Refereed limited
Funding Sources
- KDDI Foundation
Conference
ASE BD&SI '15
Contributors
Other Metrics
Bibliometrics & Citations
Bibliometrics
Article Metrics
- 0Total Citations
- 91Total Downloads
- Downloads (Last 12 months)1
- Downloads (Last 6 weeks)0
Reflects downloads up to 19 Nov 2024
Other Metrics
Citations
View Options
Login options
Check if you have access through your login credentials or your institution to get full access on this article.
Sign in