Nothing Special   »   [go: up one dir, main page]

skip to main content
10.1145/2806416.2806605acmconferencesArticle/Chapter ViewAbstractPublication PagescikmConference Proceedingsconference-collections
short-paper

Atypical Queries in eCommerce

Published: 17 October 2015 Publication History

Abstract

Understanding how specific, ambiguous, or broad the intent of a search query is, across all users of the system, is important in improving search relevance in eCommerce. There is scant literature on such a structural characterization of queries in eCommerce. In this paper, we use query-click log data to address the problem of identifying "atypical queries": these are queries that are extremal in terms of specificity, ambiguity, or breadth of intent. We isolate three components of atypicality: geometric, statistical, and topological. We demonstrate, using query-click logs at Groupon, that certain combinations of these properties render a query atypical, and discuss how search analysts treat such queries differently. Our work is being used to improve search relevance at Groupon.

References

[1]
D. Carmel, E. Yom-Tov, A. Darlow, and D. Pelleg. What makes a query difficult? In Proc. SIGIR '06, pages 390--397, New York, NY, USA, 2006. ACM.
[2]
T. M. Cover and J. A. Thomas. Elements of Information Theory (Wiley Series in Telecommunications and Signal Processing). Wiley-Interscience, 2006.
[3]
S. Cronen-Townsend, Y. Zhou, and W. B. Croft. Predicting query performance. In Proc. SIGIR '02, pages 299--306, New York, NY, USA, 2002. ACM.
[4]
Z. Dou, R. Song, and J.-R. Wen. A large-scale evaluation and analysis of personalized search strategies. In Proc. WWW '07, pages 581--590, New York, NY, USA, 2007. ACM.
[5]
C. Hauff, D. Hiemstra, and F. de Jong. A survey of pre-retrieval query performance predictors. In Proc. CIKM '08, pages 1419--1420, New York, NY, USA, 2008. ACM.
[6]
C. Hauff, V. Murdock, and R. Baeza-Yates. Improved query difficulty prediction for the web. In Proc. CIKM '08, pages 439--448, New York, NY, USA, 2008. ACM.
[7]
J. Munkres. Topology (2nd Edition). Pearson, 2 edition, 2000.
[8]
R. Song, Z. Luo, J.-R. Wen, Y. Yu, and H.-W. Hon. Identifying ambiguous queries in web search. In Proc. WWW '07, pages 1169--1170, New York, NY, USA, 2007. ACM.
[9]
J. Teevan, S. T. Dumais, and D. J. Liebling. To personalize or not to personalize: Modeling queries with variation in user intent. In Proc. SIGIR '08, pages 163--170, New York, NY, USA, 2008. ACM.
[10]
V. Vinay, I. J. Cox, N. Milic-Frayling, and K. Wood. On ranking the effectiveness of searches. In Proc. SIGIR '06, pages 398--404, New York, NY, USA, 2006. ACM.
[11]
Y. Zhou and W. B. Croft. Query performance prediction in web search environments. In Proc. SIGIR '07, pages 543--550, New York, NY, USA, 2007. ACM.

Cited By

View all
  • (2018)Islands of Interest: Mining Concentrations of User Search Intent over e-Commerce Product Categories2018 IEEE International Conference on Big Data (Big Data)10.1109/BigData.2018.8622155(3717-3722)Online publication date: Dec-2018
  • (2018)Automating Relevance Banding in e-Commerce Search using Click Model2018 IEEE International Conference on Big Data (Big Data)10.1109/BigData.2018.8622113(3793-3797)Online publication date: Dec-2018

Recommendations

Comments

Please enable JavaScript to view thecomments powered by Disqus.

Information & Contributors

Information

Published In

cover image ACM Conferences
CIKM '15: Proceedings of the 24th ACM International on Conference on Information and Knowledge Management
October 2015
1998 pages
ISBN:9781450337946
DOI:10.1145/2806416
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

Sponsors

Publisher

Association for Computing Machinery

New York, NY, United States

Publication History

Published: 17 October 2015

Permissions

Request permissions for this article.

Check for updates

Author Tags

  1. atypical queries
  2. ecommerce search retrieval
  3. query intent disambiguation

Qualifiers

  • Short-paper

Conference

CIKM'15
Sponsor:

Acceptance Rates

CIKM '15 Paper Acceptance Rate 165 of 646 submissions, 26%;
Overall Acceptance Rate 1,861 of 8,427 submissions, 22%

Upcoming Conference

CIKM '25

Contributors

Other Metrics

Bibliometrics & Citations

Bibliometrics

Article Metrics

  • Downloads (Last 12 months)6
  • Downloads (Last 6 weeks)0
Reflects downloads up to 14 Dec 2024

Other Metrics

Citations

Cited By

View all
  • (2018)Islands of Interest: Mining Concentrations of User Search Intent over e-Commerce Product Categories2018 IEEE International Conference on Big Data (Big Data)10.1109/BigData.2018.8622155(3717-3722)Online publication date: Dec-2018
  • (2018)Automating Relevance Banding in e-Commerce Search using Click Model2018 IEEE International Conference on Big Data (Big Data)10.1109/BigData.2018.8622113(3793-3797)Online publication date: Dec-2018

View Options

Login options

View options

PDF

View or Download as a PDF file.

PDF

eReader

View online with eReader.

eReader

Media

Figures

Other

Tables

Share

Share

Share this Publication link

Share on social media