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Comparison of Kansei Engineering and AttrakDiff to Evaluate Kitchen Products

Published: 07 May 2016 Publication History

Abstract

Kansei Engineering can be used to create scales to measure perceptions and evaluations of products in a particular context. To what extent do specifically constructed Kansei scales reveal more information about a product than a more generic, prestructured instrument, such as AttrakDiff? This case study identified relevant affective and pragmatic Kansei attributes that influence the purchase of a range hood (cooker hood). 102 customers rated the extent to which each of 10 range hoods possessed these attributes. In addition, AttrakDiff was used to measure hedonic and pragmatic quality perceptions. There was a general high correspondence between AttrakDiff and Kansei. While Kansei provided richer and more specific feedback, it was more resource intensive to carry out.

References

[1]
Cathy Barnes, Tom Childs, Brian Henson and Stephen Lillford. 2008. Kansei engineering toolkit for the packaging industry, The TQM Journal, 20(4) pp. 372--388/ https://www.researchgate.net/publication/200552795_Kansei_engineering_toolkit_for_the_packaging_ industry
[2]
Marc Hassenzahl. 2001. The effect of perceived hedonic quality on product appealingness. International Journal of Human-Computer Interaction, 13, 481-499.
[3]
Marc Hassenzahl. 2003. The thing and I: Understanding the relationship between user and product. In M. Blythe, C. Overbeeke, A. F. Monk, & P. C. Wright (Eds.), Funology: From usability to enjoyment (pp. 31-42). Dordrecht, the Netherlands: Kluwer Academic.
[4]
Marc Hassenzahl. 2004. The interplay of beauty, goodness, and usability in interactive products. Human-Computer Interaction, 19, 319-349.
[5]
Marc Hassenzahl. 2010. Experience design: Technology for all the right reasons. San Rafael, CA: Morgan & Claypool.
[6]
Zhengjie Liu and Nigel Bevan. 2016. Kansei and Attrak Diff scale items in Chinese. http://nigelbevan.com/kansei.htm
[7]
Jan Moorman. 2012. Leveraging the Kano Model for Optimal Results. UX Magazine. http://uxmag.com/articles/leveraging-the-kanomodel-for-optimal-results
[8]
Mitsuo Nagamachi and Anitawati Mohd Lokman. 2003. Innovations of Kansei Engineering. Published in English in 2011 by CRC Press.
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David L. Streiner. 2003. Starting at the beginning: an introduction to coefficient alpha and internal consistency. J Pers Assess. 2003 Feb; 80(1):99103.

Cited By

View all
  • (2022)Nigel BevanJournal of Usability Studies10.5555/3532694.353269614:3(134-144)Online publication date: 18-Apr-2022
  • (2022)Pierre Lévy's Kansei Philosophy As Understood Through Human-Computer Interaction Theories2022 10th International Conference on Affective Computing and Intelligent Interaction (ACII)10.1109/ACII55700.2022.9953885(1-5)Online publication date: 18-Oct-2022
  • (2021)A Kansei Engineering Evaluation of the Emotional Appeal of Product Information on E-Commerce Product PagesCHI Greece 2021: 1st International Conference of the ACM Greek SIGCHI Chapter10.1145/3489410.3489436(1-8)Online publication date: 25-Nov-2021
  • Show More Cited By

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Published In

cover image ACM Conferences
CHI EA '16: Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems
May 2016
3954 pages
ISBN:9781450340823
DOI:10.1145/2851581
Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 07 May 2016

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Author Tags

  1. affective engineering
  2. attrakdiff
  3. evaluation
  4. kansei engineering
  5. user experience

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CHI'16
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CHI'16: CHI Conference on Human Factors in Computing Systems
May 7 - 12, 2016
California, San Jose, USA

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CHI EA '16 Paper Acceptance Rate 1,000 of 5,000 submissions, 20%;
Overall Acceptance Rate 6,164 of 23,696 submissions, 26%

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Cited By

View all
  • (2022)Nigel BevanJournal of Usability Studies10.5555/3532694.353269614:3(134-144)Online publication date: 18-Apr-2022
  • (2022)Pierre Lévy's Kansei Philosophy As Understood Through Human-Computer Interaction Theories2022 10th International Conference on Affective Computing and Intelligent Interaction (ACII)10.1109/ACII55700.2022.9953885(1-5)Online publication date: 18-Oct-2022
  • (2021)A Kansei Engineering Evaluation of the Emotional Appeal of Product Information on E-Commerce Product PagesCHI Greece 2021: 1st International Conference of the ACM Greek SIGCHI Chapter10.1145/3489410.3489436(1-8)Online publication date: 25-Nov-2021
  • (2020)Measuring Anticipated and Episodic UX of Tasks in Social NetworksApplied Sciences10.3390/app1022819910:22(8199)Online publication date: 19-Nov-2020
  • (2020)Quality Perception with Attrakdiff Method: A Study in Higher EducationAdvances in Design and Digital Communication10.1007/978-3-030-61671-7_21(222-233)Online publication date: 23-Oct-2020
  • (2020)Developing a Labeled Affective Magnitude scale and Fuzzy Linguistic scale for tactile feelingHuman Factors and Ergonomics in Manufacturing & Service Industries10.1002/hfm.2086631:1(13-26)Online publication date: 2-Sep-2020

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