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Zombies on the road: a holistic design approach to balancing gamification and safe driving

Published: 01 September 2015 Publication History

Abstract

This paper explores novel driving experiences that make use of gamification and augmented reality in the car. We discuss our design considerations, which are grounded in road safety psychology and video game design theory. We aim to address the tension between safe driving practices and player engagement. Specifically, we propose a holistic, iterative approach inspired by game design cognition and share our insights generated through the application of this process. We present preliminary game concepts that blend digital components with physical elements from the driving environment. We further highlight how this design process helped us to iteratively evolve these concepts towards being safer while maintaining fun. These insights and game design cognition itself will be useful to the AutomotiveUI community investigating similar novel driving experiences.

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Cited By

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  • (2024)Safety Aspects of In-Vehicle Infotainment Systems: A Systematic Literature Review from 2012 to 2023Electronics10.3390/electronics1313256313:13(2563)Online publication date: 29-Jun-2024
  • (2023)The Impact of Gamifications and Serious Games on Driving under Unfamiliar Traffic RegulationsApplied Sciences10.3390/app1305326213:5(3262)Online publication date: 3-Mar-2023
  • (2022)Inception of Perception—Augmented Reality in Virtual Reality: Prototyping Human–Machine Interfaces for Automated DrivingUser Experience Design in the Era of Automated Driving10.1007/978-3-030-77726-5_18(477-503)Online publication date: 1-Jan-2022
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      cover image ACM Other conferences
      AutomotiveUI '15: Proceedings of the 7th International Conference on Automotive User Interfaces and Interactive Vehicular Applications
      September 2015
      338 pages
      ISBN:9781450337366
      DOI:10.1145/2799250
      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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      Published: 01 September 2015

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      Author Tags

      1. augmented reality
      2. design approach
      3. driving games
      4. gamification
      5. road safety
      6. serious games

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      AutomotiveUI '15 Paper Acceptance Rate 38 of 80 submissions, 48%;
      Overall Acceptance Rate 248 of 566 submissions, 44%

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      Cited By

      View all
      • (2024)Safety Aspects of In-Vehicle Infotainment Systems: A Systematic Literature Review from 2012 to 2023Electronics10.3390/electronics1313256313:13(2563)Online publication date: 29-Jun-2024
      • (2023)The Impact of Gamifications and Serious Games on Driving under Unfamiliar Traffic RegulationsApplied Sciences10.3390/app1305326213:5(3262)Online publication date: 3-Mar-2023
      • (2022)Inception of Perception—Augmented Reality in Virtual Reality: Prototyping Human–Machine Interfaces for Automated DrivingUser Experience Design in the Era of Automated Driving10.1007/978-3-030-77726-5_18(477-503)Online publication date: 1-Jan-2022
      • (2021)Can’t simply roll it out: Evaluating a real-world virtual reality intervention to reduce driving under the influencePLOS ONE10.1371/journal.pone.025027316:4(e0250273)Online publication date: 29-Apr-2021
      • (2021)Effects of using headset-delivered virtual reality in road safety research: A systematic review of empirical studiesVirtual Reality & Intelligent Hardware10.1016/j.vrih.2021.05.0053:5(351-368)Online publication date: Oct-2021
      • (2020)Driving Performance and Technology Acceptance Evaluation in Real Traffic of a Smartphone-Based Driver Assistance SystemInternational Journal of Environmental Research and Public Health10.3390/ijerph1719709817:19(7098)Online publication date: 28-Sep-2020
      • (2020)A Research Agenda for Mixed Reality in Automated VehiclesProceedings of the 19th International Conference on Mobile and Ubiquitous Multimedia10.1145/3428361.3428390(119-131)Online publication date: 22-Nov-2020
      • (2019)On combining Big Data and machine learning to support eco-driving behavioursJournal of Big Data10.1186/s40537-019-0226-z6:1Online publication date: 22-Jul-2019
      • (2019)From Manual Driving to Automated DrivingProceedings of the 11th International Conference on Automotive User Interfaces and Interactive Vehicular Applications10.1145/3342197.3344529(70-90)Online publication date: 21-Sep-2019
      • (2019)Cross-Car, Multiplayer Games for Semi-Autonomous DrivingProceedings of the Annual Symposium on Computer-Human Interaction in Play10.1145/3311350.3347166(467-480)Online publication date: 17-Oct-2019
      • Show More Cited By

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