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Socio-technical gaps in online collaborative consumption (OCC): an example of the etsy community

Published: 16 July 2015 Publication History

Abstract

This study attempts to investigate socio-technical gaps in online collaborative consumption (OCC) in order to improve its user experience, and interaction design requirements. A new combined methodological framework, "predictive ethnography", is proposed to evaluate OCC. Due to its features as a community where OCC takes place, Etsy is the focus of this study. The results from this study, suggest that the sociability issues have more significance in this community compared to the usability problems. The most significant socio-technical gaps concerned Trust creation features such as customers' reviews and rating systems, Relevant rules of behaviour, Clear displayed policies, and Social presence tools.

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  • (2022)Making crafting visible while rendering labor invisible on the Etsy platformProceedings of the 2022 ACM Designing Interactive Systems Conference10.1145/3532106.3533573(424-438)Online publication date: 13-Jun-2022
  • (2022)Mapping Storytelling on Etsy.com as Hyper-differentiation Strategy, and Considerations of ScopeProceedings of the 40th ACM International Conference on Design of Communication10.1145/3513130.3558979(63-68)Online publication date: 6-Oct-2022
  • (2022)Understanding the Design Space of AI-Mediated Social Interaction in Online Learning: Challenges and OpportunitiesProceedings of the ACM on Human-Computer Interaction10.1145/35129776:CSCW1(1-26)Online publication date: 7-Apr-2022
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    cover image ACM Conferences
    SIGDOC '15: Proceedings of the 33rd Annual International Conference on the Design of Communication
    July 2015
    239 pages
    ISBN:9781450336482
    DOI:10.1145/2775441
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

    Sponsors

    • Arizona State University: Arizona State University
    • North Dakota State University: North Dakota State University
    • University of Limerick: University of Limerick
    • Chongqing Acad. Sci. Technol.: Chongqing Academy of Science and Technology
    • Microsoft Research: Microsoft Research
    • XA: Experience Architecture Program, Michigan State University
    • Iowa State University: Iowa State University
    • SIGDOC: ACM Special Interest Group for Design of Communications
    • University of Central Florida: University of Central Florida

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    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 16 July 2015

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    Author Tags

    1. online collaborative consumption (OCC)
    2. predictive ethnography
    3. socio-technical gaps

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    SIGDOC '15
    Sponsor:
    • Arizona State University
    • North Dakota State University
    • University of Limerick
    • Chongqing Acad. Sci. Technol.
    • Microsoft Research
    • XA
    • Iowa State University
    • SIGDOC
    • University of Central Florida

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    SIGDOC '15 Paper Acceptance Rate 49 of 82 submissions, 60%;
    Overall Acceptance Rate 355 of 582 submissions, 61%

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    Cited By

    View all
    • (2022)Making crafting visible while rendering labor invisible on the Etsy platformProceedings of the 2022 ACM Designing Interactive Systems Conference10.1145/3532106.3533573(424-438)Online publication date: 13-Jun-2022
    • (2022)Mapping Storytelling on Etsy.com as Hyper-differentiation Strategy, and Considerations of ScopeProceedings of the 40th ACM International Conference on Design of Communication10.1145/3513130.3558979(63-68)Online publication date: 6-Oct-2022
    • (2022)Understanding the Design Space of AI-Mediated Social Interaction in Online Learning: Challenges and OpportunitiesProceedings of the ACM on Human-Computer Interaction10.1145/35129776:CSCW1(1-26)Online publication date: 7-Apr-2022
    • (2021)What’s in a Pattern: A Vocabulary to Articulate Group Routines and PracticesProceedings of the 10th International Conference on Communities & Technologies - Wicked Problems in the Age of Tech10.1145/3461564.3461570(179-190)Online publication date: 20-Jun-2021
    • (2021)Consumer Needs and Design Practices for Trusted Social Commerce PlatformsHuman-Computer Interaction – INTERACT 202110.1007/978-3-030-85613-7_15(205-226)Online publication date: 26-Aug-2021
    • (2020)Consolidated, systemic conceptualization, and definition of the “sharing economy”Journal of the Association for Information Science and Technology10.1002/asi.2430071:7(817-838)Online publication date: 8-Jun-2020
    • (2019)Investigating Commercial Capabilities and Trust in Social Media Applications for EntrepreneursProceedings of the 9th International Conference on Communities & Technologies - Transforming Communities10.1145/3328320.3328390(65-75)Online publication date: 3-Jun-2019
    • (2019)“Why Would You Buy from a Stranger?” Understanding Saudi Citizens’ Motivations and Challenges in Social CommerceHuman-Computer Interaction – INTERACT 201910.1007/978-3-030-29384-0_43(711-732)Online publication date: 2-Sep-2019

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