How to Become a More Popular Thread on Tianya Club
Authors: 
Jindong Chen, Lina Cao, Xijin TangAuthors Info & Claims
Pages 1 - 4
Abstract
In Bulletin Board System, when an author submits a post to start a thread, what kinds of elements affect the popularity of this thread? To address this issue, Tianya Zatan board of Tianya Club is selected as data source for this study. Through database and online data, the daily new threads with high degree of online interactions in 2012 are collected for analysis. To explore the key elements relating to the popularity of thread, several elements are analyzed using different methods: the topics of original posts are based on Latent Dirichlet Allocation, the high frequency words of titles, the basic features (the length of titles, the titles with/without the information of picture contained in the original posts, and the length of the content of original posts) and reply modes are based on statistics. Finally, several practical tips for an author to promote the popularity of the thread are given.
References
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Chen, J.D., and Tang, X.J. 2013. Exploration on Posts of Tianya Club and Preliminary Results. The 14th International Symposium on Knowledge and Systems sciences, (Ningbo, P.R. China., Oct. 25-27, 2013). JAIST Press, 167--174.
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Jin, X.L., Cheung, C.M., Lee, M.K., and Chen, H.P. 2009. How to keep members using the information in a computer-supported social network. Comput. Hum. Behav. 25, 5 (Sep. 2009), 1172--1181. DOI=http://dx.doi.org/10.1016/j.chb.2009.04.008.
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Tang, X.J. 2013. Exploring On-line Societal Risk Perception for Harmonious Society Measurement. J. Syst. Sci. Syst. Eng., 22, 4 (Dec. 2013), 469--486. DOI=10.1007/s11518-013-5238-1
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Cao, L.N., Tang, X. J. 2014. Topics and Trends of the Online Public Concerns Based on Tianya Forum. J. Sys. Sci. Sys. Eng., 23, 2 (Jun. 2014), 212--230. DOI=10.1007/s11518-014-5243-z
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Tang, Y.Y., Kong, K.Q., Song, Y., and You, X.Q., 2008. Interpersonal perception in bulletin board systems among Chinese Internet users. Comput. Hum. Behav. 24, 5 (Sep. 2008), 2043--2054. DOI=http://dx.doi.org/10.1016/j.chb.2007.09.006.
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Information
Published In
August 2014
115 pages
ISBN:9781450328883
DOI:10.1145/2639968
- General Chairs:
- Su Yang,
- Kristina Lerman,
- Program Chairs:
- James She,
- Martin Atzmueller
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Association for Computing Machinery
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Published: 04 August 2014
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