Skim reading: an adaptive strategy for reading on the web

It has been suggested that readers spend a great deal of time skim reading on the Web and that if readers skim read they reduce their comprehension of what they have read. There have been a number of studies exploring skim reading, but relatively little exists on the skim reading of hypertext and Webpages. In the experiment documented here, we utilised eye tracking methodology to explore how readers skim read hypertext and how hyperlinks affect reading behaviour. The results show that the readers read faster when they were skim reading and comprehension was reduced. However, the presence of hyperlinks seemed to assist the readers in picking out important information when skim reading. We suggest that readers engage in an adaptive information foraging strategy where they attempt to minimise comprehension loss while maintaining a high reading speed. Readers use hyperlinks as markers to suggest important information and use them to read through the text in an efficient and effective way. This suggests that skim reading may not be as damaging to comprehension when reading hypertext, but it does mean that the words we choose to hyperlink become very important to comprehension for those skim reading text on the Web.