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Axe UX: Exploring long-term user experience with iScale and AttrakDiff

Published: 04 November 2014 Publication History

Abstract

Positive user experience (UX) is an important goal in product design. Positive long-term UX is believed to improve customer loyalty, therefore being vital for continuous commercial success. Most UX research investigates momentary or short-term UX although the relationship between the user and the product evolves over time. There is a need to develop methods for measuring long-term UX and evaluate their feasibility in different product contexts. In this explorative study, 18 customers reported their experiences during the first three months of use of a non-interactive design tool, an axe. UX was evaluated with retrospective iScale tool and monthly repeated AttrakDiff questionnaire. iScale demonstrated the long-term trend of the attractiveness of the product well and provided information about the causes of the change in the experience. The AttrakDiff questionnaire was a good indicator of attractiveness during a longer period of time and is also well suited to remote studies.

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Published In

cover image ACM Other conferences
AcademicMindTrek '14: Proceedings of the 18th International Academic MindTrek Conference: Media Business, Management, Content & Services
November 2014
316 pages
ISBN:9781450330060
DOI:10.1145/2676467
  • General Chair:
  • Artur Lugmayr
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

Sponsors

  • Mindtrek Association: Mindtrek Association
  • Tampere University of Technology
  • UTA: The University of Tampere
  • Tampere University of Applied Sciences
  • EMMi Lab.: Entertainment and Media Management Lab.
  • iAMEA: International Ambient Media Association

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 04 November 2014

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Author Tags

  1. AttrakDiff
  2. iScale
  3. long-term user experience

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AcademicMindTrek '14
Sponsor:
  • Mindtrek Association
  • UTA
  • EMMi Lab.
  • iAMEA

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Overall Acceptance Rate 110 of 207 submissions, 53%

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  • (2024)Professionals' Perceptions of the Interaction between User Experience and Machine LearningProceedings of the 20th Brazilian Symposium on Information Systems10.1145/3658271.3658341(1-9)Online publication date: 20-May-2024
  • (2024)Inferior, Yet Transformative: the User Experience with Robotic Vacuum CleanersInteracting with Computers10.1093/iwc/iwae00336:1(16-29)Online publication date: 27-Feb-2024
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