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On Unexpectedness in Recommender Systems: Or How to Better Expect the Unexpected

Published: 18 December 2014 Publication History

Abstract

Although the broad social and business success of recommender systems has been achieved across several domains, there is still a long way to go in terms of user satisfaction. One of the key dimensions for significant improvement is the concept of unexpectedness. In this article, we propose a method to improve user satisfaction by generating unexpected recommendations based on the utility theory of economics. In particular, we propose a new concept of unexpectedness as recommending to users those items that depart from what they would expect from the system - the consideration set of each user. We define and formalize the concept of unexpectedness and discuss how it differs from the related notions of novelty, serendipity, and diversity. In addition, we suggest several mechanisms for specifying the users’ expectations and propose specific performance metrics to measure the unexpectedness of recommendation lists. We also take into consideration the quality of recommendations using certain utility functions and present an algorithm for providing users with unexpected recommendations of high quality that are hard to discover but fairly match their interests. Finally, we conduct several experiments on “real-world” datasets and compare our recommendation results with other methods. The proposed approach outperforms these baseline methods in terms of unexpectedness and other important metrics, such as coverage, aggregate diversity and dispersion, while avoiding any accuracy loss.

Supplementary Material

a54-adamopoulos-apndx.pdf (adamopoulos.zip)
Supplemental movie, appendix, image and software files for, On Unexpectedness in Recommender Systems: Or How to Better Expect the Unexpected

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cover image ACM Transactions on Intelligent Systems and Technology
ACM Transactions on Intelligent Systems and Technology  Volume 5, Issue 4
Special Sections on Diversity and Discovery in Recommender Systems, Online Advertising and Regular Papers
January 2015
390 pages
ISSN:2157-6904
EISSN:2157-6912
DOI:10.1145/2699158
  • Editor:
  • Huan Liu
Issue’s Table of Contents
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Publication History

Published: 18 December 2014
Accepted: 01 November 2013
Revised: 01 August 2013
Received: 01 September 2012
Published in TIST Volume 5, Issue 4

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Author Tags

  1. Diversity
  2. evaluation
  3. novelty
  4. recommendations
  5. recommender systems
  6. serendipity
  7. unexpectedness
  8. utility theory

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