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Sustainability of a college social network site: role of autonomy, engagement, and relatedness

Published: 05 May 2012 Publication History

Abstract

Increasingly, universities are trying, with limited success, to use social network sites (SNSs) as a way of retaining students. This study presents the case of Ewhaian.com, a 10-year old SNS for a large university in South Korea. Success factors are explained from the perspective of self-determination theory.

References

[1]
Abramson, L. Can social networking keep students in school? npr, 201Retrieved from http://www.npr.org/2011/02/09/133598049/can-social-networking-keep-students-in-school
[2]
Ellison, N. B., Steinfield, C., and Lampe, C. The benefits of Facebook "friends:" Social capital and college students' use of online social network sites. Journal of Computer Mediated Communication 12, 4 (2007), 1143--1168.
[3]
Lampe, C., Wohn, D. Y., Vitak, J., Ellison, N. B., and Wash, R. Student use of Facebook for organizing collaborative classroom activities. International Journal of Computer-Supported Collaborative Learning, 6 (2011), 329--47.
[4]
Madden, M. and Zickuhr, K. 65% of online adults use social networking sites. Pew Internet, 2011.
[5]
Ryan, R. M. and Deci, E. L. Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. The American psychologist 55, 1 (2000), 68--78.

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    cover image ACM Conferences
    CHI EA '12: CHI '12 Extended Abstracts on Human Factors in Computing Systems
    May 2012
    2864 pages
    ISBN:9781450310161
    DOI:10.1145/2212776

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    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 05 May 2012

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    Author Tags

    1. adjustment
    2. college
    3. education
    4. online community
    5. self-determination theory
    6. social media

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