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Understanding user behavior in a local social media platform by social network analysis

Published: 28 September 2011 Publication History

Abstract

Characterizing user behavior by social network analysis in social media has been an active research domain for a long time. However, much previous research has focused on the large-scale global social media such as Facebook, Wikipedia and Twitter. Comparatively, little research has been done for the local social media. In this paper, We study the user behavior by social network analysis in a campus-based social media platform for exchanging goods and services. We also study the correlation between social networks and users' exchanging behaviors. Finally, we discuss the implications of our findings and future work.

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Cited By

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  • (2021)Sustainable Tourism Empowered by Social Network Analysis to Gain a Competitive Edge at a Historic SiteTourism and Hospitality10.3390/tourhosp20400222:4(332-346)Online publication date: 14-Oct-2021
  • (2018)Social media analytics: analysis and visualisation of news diffusion using NodeXLOnline Information Review10.1108/OIR-03-2018-0093Online publication date: 24-Oct-2018

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MindTrek '11: Proceedings of the 15th International Academic MindTrek Conference: Envisioning Future Media Environments
September 2011
341 pages
ISBN:9781450308168
DOI:10.1145/2181037
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 28 September 2011

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Author Tags

  1. social exchanging
  2. social media
  3. social network analysis
  4. user behavior

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MindTrek '11
MindTrek '11: Academic MindTrek 2011
September 28 - 30, 2011
Tampere, Finland

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Overall Acceptance Rate 110 of 207 submissions, 53%

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Cited By

View all
  • (2021)Sustainable Tourism Empowered by Social Network Analysis to Gain a Competitive Edge at a Historic SiteTourism and Hospitality10.3390/tourhosp20400222:4(332-346)Online publication date: 14-Oct-2021
  • (2018)Social media analytics: analysis and visualisation of news diffusion using NodeXLOnline Information Review10.1108/OIR-03-2018-0093Online publication date: 24-Oct-2018

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