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Boosting video popularity through recommendation systems

Published: 12 June 2011 Publication History

Abstract

While search engines are the major sources of content discovery on online content providers and e-commerce sites, their capability is limited since textual descriptions cannot fully describe the semantic of content such as videos. Recommendation systems are now widely used in online content providers and e-commerce sites and play an important role in discovering content. In this paper, we describe how one can boost the popularity of a video through the recommendation system in YouTube. We present a model that captures the view propagation between videos through the recommendation linkage and quantifies the influence that a video has on the popularity of another video. Furthermore, we identify that the similarity in titles and tags is an important factor in forming the recommendation linkage between videos. This suggests that one can manipulate the metadata of a video to boost its popularity.

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Cited By

View all
  • (2021)Probabilistic Caching and Dynamic Delivery Policies for Categorized Contents and Consecutive User DemandsIEEE Transactions on Wireless Communications10.1109/TWC.2020.304407620:4(2685-2699)Online publication date: Apr-2021
  • (2016)Item-Based Video RecommendationProceedings of the 2016 ACM on International Conference on Multimedia Retrieval10.1145/2911996.2912066(351-354)Online publication date: 6-Jun-2016
  • (2016)Boosting video popularity through keyword suggestion and recommendation systemsNeurocomputing10.1016/j.neucom.2016.05.002205:C(529-541)Online publication date: 12-Sep-2016
  • Show More Cited By

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    Published In

    cover image ACM Conferences
    DBSocial '11: Databases and Social Networks
    June 2011
    41 pages
    ISBN:9781450306508
    DOI:10.1145/1996413
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    New York, NY, United States

    Publication History

    Published: 12 June 2011

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    Author Tags

    1. YouTube
    2. recommendation system
    3. video popularity
    4. view propagation

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    SIGMOD/PODS '11
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    Overall Acceptance Rate 9 of 19 submissions, 47%

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    Cited By

    View all
    • (2021)Probabilistic Caching and Dynamic Delivery Policies for Categorized Contents and Consecutive User DemandsIEEE Transactions on Wireless Communications10.1109/TWC.2020.304407620:4(2685-2699)Online publication date: Apr-2021
    • (2016)Item-Based Video RecommendationProceedings of the 2016 ACM on International Conference on Multimedia Retrieval10.1145/2911996.2912066(351-354)Online publication date: 6-Jun-2016
    • (2016)Boosting video popularity through keyword suggestion and recommendation systemsNeurocomputing10.1016/j.neucom.2016.05.002205:C(529-541)Online publication date: 12-Sep-2016
    • (2015)Cache-Centric Video RecommendationACM Transactions on Multimedia Computing, Communications, and Applications10.1145/271631011:4(1-20)Online publication date: 2-Jun-2015
    • (2014)A survey on predicting the popularity of web contentJournal of Internet Services and Applications10.1186/s13174-014-0008-y5:1Online publication date: 13-Aug-2014
    • (2014)On the choice of data sources to improve content discoverability via textual feature optimizationProceedings of the 25th ACM conference on Hypertext and social media10.1145/2631775.2631815(273-278)Online publication date: 1-Sep-2014
    • (2013)Cache-centric video recommendationProceedings of the 4th ACM Multimedia Systems Conference10.1145/2483977.2484008(261-270)Online publication date: 28-Feb-2013
    • (2013)What should you cache?Proceeding of the 23rd ACM Workshop on Network and Operating Systems Support for Digital Audio and Video10.1145/2460782.2460788(31-36)Online publication date: 26-Feb-2013

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