research-article

Factors affecting the usage of payment services through digital television in Italy

Authors:

Bartolomeo SapioAuthors Info & Claims

EuroITV '10: Proceedings of the 8th European Conference on Interactive TV and Video

Pages 209 - 216

https://doi.org/10.1145/1809777.1809820

Published: 09 June 2010 Publication History

Get Access

Abstract

This is an exploratory study about factors affecting the usage of T-government services for payments through Digital Terrestrial Television (DTT). The widely known predicting model of ICT user acceptance UTAUT (Unified Theory of acceptance and Use of Technology) was applied to recognize those factors affecting usage, exploiting a pre-existing dataset coming from the Italian T-government project named "Services for citizens via DTT". The key moderators of the model (i.e. age, gender, experience, voluntariness of use) were not included in this analysis. The dataset came from a semi-structured questionnaire administered to 189 users. The results suggest that perceived security of payment, considered as a comprehensive sense of security of the user, can be a significant variable in determining the behavioral intention in payments through DTT. Moreover the qualitative results of this exploratory study indicate that the "idea" of bill payment through DTT is appreciated by users, but the actual procedure for service use can be still cumbersome, in comparison to the other channels used for payments (e.g. the post office or the Internet).

References

[1]

Chen, L. 2008 A model of consumer acceptance of mobile payment. Int. Journal of Mobile Communications, Vol. 6, No.1, 32--52

Digital Library

Google Scholar

[2]

Cornacchia, M, Papa, F, Livi, S, Sapio, B, Nicolò, E, Bruno G. 2008. Factors affecting usage of t-government services: an exploratory study. In Proceedings of ICETE 2008, International Joint Conference on E-Business and Telecommunications. (Porto, Portugal, July 2008). ICE--B 2008. Insticc Press 315--322

Google Scholar

[3]

Damodaran, L. (edited by) 2002. Analogue to digital switch over: Human aspects of adoption. A scoping study for the Digital Television Project. CRSP456

Google Scholar

[4]

Flavian, C., Guinaliu, M. 2006. Consumer trust, perceived security and privacy policy: three basic elements of loyalty to a web site. Industrial Management & Data Systems, Vol. 106 No.5, 601--620.

Crossref

Google Scholar

[5]

Lucchi, E. 2009. The consumer and e-commerce. E-commerce Netcomm Forum '09, Milano, May 2009

Google Scholar

[6]

Papa, F., Nicolò, E., Cornacchia, M., Sapio, B., Livi, S., Turk, T. 2009. Adoption and use of digital tv services for citizens". in Proceedings of the Conference "The Good, the Bad and the Challenging". (Copenhagen, 13th-15th May 2009), Cost, 161--171

Google Scholar

[7]

Pileri, S., 2009. Osservatorio Italia Digitale 2.0. Servizi innovativi per il paese. Conference "Innovative services for economical growth". (Milano, 10th September 2009)

Google Scholar

[8]

Sapio, B., Turk, T., Cornacchia, M., Papa, F., Nicolò, E., Livi, S. 2010. Building scenarios of digital television adoption: a pilot study. Journal of Technology Analysis & Strategic Management, vol 22, issue 1, January 2010, 43--63

Google Scholar

[9]

Turk, T., Sapio, B., Cornacchia. M., Livi. S., Nicolò. E., Papa. F. 2008. Microsimulating the Adoption of Digital Television and T-Government Services. In Proceedings of the Workshop "Digital Television Revisited: Linking Users, Markets and Policies", (Budapest, May 15th 2008), 3--14

Google Scholar

[10]

Venkatesh, V., Morris, M. G., Davis, G. B., Davis, F. D.2003. User Acceptance of Information Technology: Toward a Unified View. MIS Quarterly, 2003, vol. 27, No. 3, 425--478

Digital Library

Google Scholar

[11]

Verdegem, P, Hauttekeete, L & De Marez, L. 2009. The analogue switch-off in a cable dominated television landscape. Implications for the transition to digital television in Flanders. Communications, the European Journal of Communication Research, 2009, vol. 34, no. 1, 87--101.

Google Scholar

Cited By

View all

Tounekti ORuiz-Martínez ASkarmeta-Gómez A(2021)Users’ Evaluation of a New Web Browser Payment Interface for Facilitating the Use of Multiple Payment SystemsSustainability10.3390/su1309471113:9(4711)Online publication date: 22-Apr-2021
https://doi.org/10.3390/su13094711
Cornacchia MPapa FSapio B(2020)User acceptance of voice biometrics in managing the physical access to a secure area of an international airportTechnology Analysis & Strategic Management10.1080/09537325.2020.175865532:10(1236-1250)Online publication date: 5-May-2020
https://doi.org/10.1080/09537325.2020.1758655
Kar A(2020)What Affects Usage Satisfaction in Mobile Payments? Modelling User Generated Content to Develop the “Digital Service Usage Satisfaction Model”Information Systems Frontiers10.1007/s10796-020-10045-0Online publication date: 18-Jul-2020
https://doi.org/10.1007/s10796-020-10045-0
Show More Cited By

Index Terms

Factors affecting the usage of payment services through digital television in Italy
1. Applied computing

Recommendations

Factors Affecting e-Payment Adoption in Nigeria

The payment system of a country plays a crucial role in its economy; however, despite the benefits of e-Payment and efforts by financial authorities, Nigeria still has a low e-Payment adoption rate. In this regard, there is an urgent need to investigate ...
Factors affecting consumer stickiness to continue using mobile applications

According to a recent survey, more than half of all such apps are rarely been downloaded. This study thus examines consumer stickiness to continue to use mobile apps, using the post-acceptance model of information system continuance and technology ...
Key factors increasing the trust and intention to adopt standard cloud-based applications

Cloud-based applications enable agile implementation to facilitate timely organisational change. A generic standard cloud-based application like Google Docs is among the first to be considered for adoption. Thus, it is worthy to examine what factors ...

Comments

Please enable JavaScript to view thecomments powered by Disqus.

Information & Contributors

Information

Published In

EuroITV '10: Proceedings of the 8th European Conference on Interactive TV and Video

June 2010

328 pages

ISBN:9781605588315

DOI:10.1145/1809777

Conference Chairs:
Petri Vuorimaa
Helsinki University of Technology, Finland
,
Pertti Naranen
Tampere University of Applied Sciences, Finland
,
General Chair:
Artur Lugmayr
EMMi Lab., Tampere University of Technology, Finland
,
Program Chairs:
Célia Quico
Universidade Lusófona de Humanidades e Tecnologias, Portugal
,
Gunnar Harboe
Motorola, USA

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

In-Cooperation

SIGWEB: ACM Special Interest Group on Hypertext, Hypermedia, and Web
SIGMM: ACM Special Interest Group on Multimedia
SIGCHI: ACM Special Interest Group on Computer-Human Interaction
Tampere University of Applied Sciences

Publisher

Association for Computing Machinery

New York, NY, United States

Publication History

Published: 09 June 2010

Permissions

Request permissions for this article.

Request Permissions

Check for updates

Author Tags

Qualifiers

Research-article

Conference

EuroITV '10

EuroITV '10: 8th International Interactive TV&Video Conference

June 9 - 11, 2010

Tampere, Finland

Acceptance Rates

Overall Acceptance Rate 52 of 149 submissions, 35%

Contributors

Other Metrics

View Article Metrics

Bibliometrics & Citations

Bibliometrics

Article Metrics

8
Total Citations
View Citations
207
Total Downloads

Downloads (Last 12 months)2
Downloads (Last 6 weeks)0

Reflects downloads up to 28 Sep 2024

Other Metrics

View Author Metrics

Citations

Cited By

View all

Tounekti ORuiz-Martínez ASkarmeta-Gómez A(2021)Users’ Evaluation of a New Web Browser Payment Interface for Facilitating the Use of Multiple Payment SystemsSustainability10.3390/su1309471113:9(4711)Online publication date: 22-Apr-2021
https://doi.org/10.3390/su13094711
Cornacchia MPapa FSapio B(2020)User acceptance of voice biometrics in managing the physical access to a secure area of an international airportTechnology Analysis & Strategic Management10.1080/09537325.2020.175865532:10(1236-1250)Online publication date: 5-May-2020
https://doi.org/10.1080/09537325.2020.1758655
Kar A(2020)What Affects Usage Satisfaction in Mobile Payments? Modelling User Generated Content to Develop the “Digital Service Usage Satisfaction Model”Information Systems Frontiers10.1007/s10796-020-10045-0Online publication date: 18-Jul-2020
https://doi.org/10.1007/s10796-020-10045-0
Tsekleves EWhitham RKondo KHill A(2018)Investigating pay-as-you-go to address issues of trust, privacy and security around media use at homeUniversal Access in the Information Society10.1007/s10209-012-0270-312:2(217-231)Online publication date: 21-Dec-2018
https://dl.acm.org/doi/10.1007/s10209-012-0270-3
Dragoni A(2013)Universal Access to Health Services Through the Digital Terrestrial TelevisionJournal of Information Technology Research10.4018/jitr.20130101046:1(51-87)Online publication date: Jan-2013
https://doi.org/10.4018/jitr.2013010104
Dragoni A(2013)Health Services through Digital Terrestrial TelevisionTelehealth Networks for Hospital Services10.4018/978-1-4666-2979-0.ch014(207-227)Online publication date: 2013
https://doi.org/10.4018/978-1-4666-2979-0.ch014
Sapio B(2012)Policy implications of digital televisionTelecommunication Economics10.5555/2340759.2340773(78-88)Online publication date: 1-Jan-2012
https://dl.acm.org/doi/10.5555/2340759.2340773
Sapio B(2012)Policy Implications of Digital TelevisionTelecommunication Economics10.1007/978-3-642-30382-1_11(78-88)Online publication date: 2012
https://doi.org/10.1007/978-3-642-30382-1_11

View Options

Get Access

Login options

Check if you have access through your login credentials or your institution to get full access on this article.

Cited By

Index Terms

Recommendations

Factors Affecting e-Payment Adoption in Nigeria

Factors affecting consumer stickiness to continue using mobile applications

Key factors increasing the trust and intention to adopt standard cloud-based applications