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Assessments and consensus on users' needs of cross-cultural stakeholders: expectations on 'being part of a digital tv project!'

Published: 09 June 2010 Publication History

Abstract

It is a consensus that during design phase stakeholders should have a deep understanding about usage of the new technology as supposed to be appropriate to the target users -- it is the case of Digital TV in this study context. This requirement addresses one primary research question: how stakeholders, who live in contexts extremely different from the users' context, can design and implant Digital TV for diversity? Our aim is to describe the assessments and consensus related to users' needs for cross-cultural stakeholders with limited prior knowledge of users' context. A socio-technical analysis was done identifying technical-contextual-social factors based on an organizational semiotic framework. The results lead to useful insights that can guide managers of multi-national driven projects to define better integration strategies

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    cover image ACM Other conferences
    EuroITV '10: Proceedings of the 8th European Conference on Interactive TV and Video
    June 2010
    328 pages
    ISBN:9781605588315
    DOI:10.1145/1809777
    • Conference Chairs:
    • Petri Vuorimaa,
    • Pertti Naranen,
    • General Chair:
    • Artur Lugmayr,
    • Program Chairs:
    • Célia Quico,
    • Gunnar Harboe
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Published: 09 June 2010

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    Author Tags

    1. cross-cultural stakeholders
    2. information system
    3. multi-national driven projects
    4. organizational semiotic framework

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