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Do roadshows work?: examining the effectiveness of just be

Published: 10 March 2010 Publication History

Abstract

Outreach programs communicating the importance and diversity of computing to K-12 students are essential to improving attitudes toward computing. However, the effectiveness of outreach programs, and roadshows in particular, has only recently come under study. Just Be is an outreach roadshow program at Indiana University. It directly addresses stereotypical attitudes towards computing. This paper demonstrates, through statistical analysis of surveys given to college students who participated in a Just Be presentation prepared for high school students, that the Just Be roadshow effectively shifts attitudes for the better.

References

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A. Fisher and J. Margolis. Unlocking the Clubhouse: Women in Computing, volume 34. MIT Press, 2002.
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K. A. Siek, K. Connelly, S. Menzel, and L. Hopkins. Propagating Diversity through Active Dissemination. IEEE Computer, Feb 2007.
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I. Skurnik, C. Yoon, D. Park, and N. Schwarz. How Warnings About False Claims Become Recommendations. Journal of Consumer Research, 31, 2005.
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WIC@IU. Women in Informatics and Computing. http://wic.informatics.indiana.edu.
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U. Wolz, J. Maloney, and S. M. Pulimood. 'Scratch' Your Way to Introductory CS. In SIGCSE '08, pages 298--299. ACM, 2008.
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Cited By

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  • (2015)Does Outreach Impact Choices of Major for Underrepresented Undergraduate Students?Proceedings of the eleventh annual International Conference on International Computing Education Research10.1145/2787622.2787711(71-80)Online publication date: 9-Jul-2015
  • (2013)Enhancing CS awareness among K-12 students in central ArkansasJournal of Computing Sciences in Colleges10.5555/2458569.245857328:5(17-23)Online publication date: 1-May-2013
  • (2012)Computer science unplugged and related projects in math and computer science popularizationThe Multivariate Algorithmic Revolution and Beyond10.5555/2344236.2344256(398-456)Online publication date: 1-Jan-2012
  • Show More Cited By

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cover image ACM Conferences
SIGCSE '10: Proceedings of the 41st ACM technical symposium on Computer science education
March 2010
618 pages
ISBN:9781450300063
DOI:10.1145/1734263
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

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Publication History

Published: 10 March 2010

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Author Tags

  1. broadening participation
  2. changing attitudes
  3. diversity
  4. gender
  5. k-12
  6. outreach
  7. roadshow
  8. stereotypes

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Cited By

View all
  • (2015)Does Outreach Impact Choices of Major for Underrepresented Undergraduate Students?Proceedings of the eleventh annual International Conference on International Computing Education Research10.1145/2787622.2787711(71-80)Online publication date: 9-Jul-2015
  • (2013)Enhancing CS awareness among K-12 students in central ArkansasJournal of Computing Sciences in Colleges10.5555/2458569.245857328:5(17-23)Online publication date: 1-May-2013
  • (2012)Computer science unplugged and related projects in math and computer science popularizationThe Multivariate Algorithmic Revolution and Beyond10.5555/2344236.2344256(398-456)Online publication date: 1-Jan-2012
  • (2012)Computer Science Unplugged and Related Projects in Math and Computer Science PopularizationThe Multivariate Algorithmic Revolution and Beyond10.1007/978-3-642-30891-8_18(398-456)Online publication date: 2012
  • (2011)Reaching out to aid in retentionProceedings of the 42nd ACM technical symposium on Computer science education10.1145/1953163.1953325(583-588)Online publication date: 9-Mar-2011

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