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Spreading the honey: a system for maintaining an online community

Published: 10 May 2009 Publication History

Abstract

As online communities, such as social network sites, mature, they face challenges in sustaining user engagement. To address this, we designed and deployed a rating system to encourage a broad set of users to promote a diverse set of content on a social network site. By evaluating the impact of the promotions on the site's content and users over time, we found that the system successfully promotes more diverse content and encourages new social interactions between users.

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    cover image ACM Conferences
    GROUP '09: Proceedings of the 2009 ACM International Conference on Supporting Group Work
    May 2009
    412 pages
    ISBN:9781605585000
    DOI:10.1145/1531674
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Publication History

    Published: 10 May 2009

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    Author Tags

    1. online community
    2. ratings
    3. rewards
    4. social networking

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    GROUP09
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    GROUP09: ACM 2009 International Conference on Supporting Group Work
    May 10 - 13, 2009
    Florida, Sanibel Island, USA

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    GROUP '09 Paper Acceptance Rate 40 of 110 submissions, 36%;
    Overall Acceptance Rate 125 of 405 submissions, 31%

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    Cited By

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    • (2023)Teams in the Digital Workplace: Technology’s Role for Communication, Collaboration, and PerformanceSmall Group Research10.1177/1046496423120001555:1(139-183)Online publication date: 3-Oct-2023
    • (2019)Jumping on the Bandwagon: Overcoming Social Barriers to Public Display UseProceedings of the 45th Graphics Interface Conference10.20380/GI2019.21(1-9)Online publication date: 1-Jun-2019
    • (2019)A Research Literature Study of Enterprise SocialMedia Platforms in OrganizationsBeta10.18261/issn.1504-3134-2019-01-0633:1(84-112)Online publication date: 7-May-2019
    • (2018)Online Social CommunitiesDigital Business10.1007/978-3-319-93940-7_13(289-341)Online publication date: 27-Jul-2018
    • (2017)The social media revolutionInformation and Organization10.1016/j.infoandorg.2017.01.00427:1(47-59)Online publication date: 1-Mar-2017
    • (2017)Gamification of Web-Based Learning ServicesAdvances in Web-Based Learning – ICWL 201710.1007/978-3-319-66733-1_5(43-48)Online publication date: 19-Aug-2017
    • (2015)What's in IT for employees? Understanding the relationship between use and performance in enterprise social softwareThe Journal of Strategic Information Systems10.1016/j.jsis.2015.04.00124:2(90-112)Online publication date: 1-Jun-2015
    • (2015)Connect Me! Antecedents and Impact of Social Connectedness in Enterprise Social SoftwareBusiness & Information Systems Engineering10.1007/s12599-015-0379-z57:3(181-196)Online publication date: 8-Apr-2015
    • (2015)Gamification of Workplace ActivitiesSmart Information Systems10.1007/978-3-319-14178-7_9(239-268)Online publication date: 15-Jan-2015
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