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Factors that persuade continued use of Facebook among new members

Published: 26 April 2009 Publication History

Abstract

This research examines whether there are any behavioral determinants of new members' continued participation in Facebook. The behaviors observed were use of the Facebook interaction points: posting a profile picture, posting to the wall, status posting, joining a group, using applications, posting additional photos, and receiving communication from others. In addition, the factor of gender was examined, as was the question of whether relationships existed between a new member's continued Facebook participation and the use of specific interaction points. From the results, it is clear there are a number of significant relationships, and it is these relationships that are reported in this paper. Finally, the question of what useful investigations might follow this study is discussed.

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    cover image ACM Other conferences
    Persuasive '09: Proceedings of the 4th International Conference on Persuasive Technology
    April 2009
    279 pages
    ISBN:9781605583761
    DOI:10.1145/1541948
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    New York, NY, United States

    Publication History

    Published: 26 April 2009

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    Author Tags

    1. persuasion
    2. social dynamics
    3. social networks

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    Persuasive '09 Paper Acceptance Rate 21 of 66 submissions, 32%;
    Overall Acceptance Rate 32 of 137 submissions, 23%

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    View all
    • (2020)Assessing the impact of persuasive features on user’s intention to continuous use: the case of academic social networking sitesBehaviour & Information Technology10.1080/0144929X.2020.183214641:4(712-730)Online publication date: 15-Oct-2020
    • (2016)Persuasive Subtleties of Social Networking SitesHuman-Computer Interaction10.4018/978-1-4666-8789-9.ch013(310-329)Online publication date: 2016
    • (2016)Interactive Persuasive Systems: A Perspective on Theory and EvaluationInternational Journal of Human-Computer Interaction10.1080/10447318.2016.114279832:3(177-189)Online publication date: 16-Feb-2016
    • (2016)Culture and HCIUniversal Access in the Information Society10.1007/s10209-015-0445-915:4(629-642)Online publication date: 1-Nov-2016
    • (2015)Persuasive Subtleties of Social Networking SitesAssistive Technologies for Physical and Cognitive Disabilities10.4018/978-1-4666-7373-1.ch010(191-210)Online publication date: 2015
    • (2015)From the Fringes: South Africa’s Smart Township CitizensCitizen’s Right to the Digital City10.1007/978-981-287-919-6_8(137-159)Online publication date: 30-Dec-2015
    • (2014)Relational transgressions on social networking sitesComputers in Human Behavior10.1016/j.chb.2014.07.02439:C(287-295)Online publication date: 1-Sep-2014
    • (2013)Activities on Facebook Reveal the Depressive State of UsersJournal of Medical Internet Research10.2196/jmir.271815:10(e217)Online publication date: 1-Oct-2013
    • (2011)Anatomy of an early social networking siteProceedings of the 25th BCS Conference on Human-Computer Interaction10.5555/2305316.2305361(243-252)Online publication date: 4-Jul-2011
    • (2010)Behavior wizardProceedings of the 5th international conference on Persuasive Technology10.1007/978-3-642-13226-1_13(117-131)Online publication date: 7-Jun-2010
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