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Detecting reviewer bias through web-based association mining

Published: 30 October 2008 Publication History

Abstract

Online retailers and content distributors benefit from an active community that shares credible reviews and recommendations. Today, the most popular approach to encouraging credibility in these communities is self-regulation; community members rate reviews according to their accuracy and usefulness, thus helping to weed out reviews that are inaccurate. This self-regulation, while powerful, is limited by its insularity. Community members generally base their assessments on a reviewer's comments and actions only within the community. This ignores relationships the reviewer has outside the community that may be quite relevant to evaluating the reviewer's comments; for example, a relationship between an author and reviewer. We present a simple method for mining the Web to detect many such associations. Our method, together with self-regulation, provides for more comprehensive detection of bias in reviews by alerting the user to the potential for an undisclosed relationship between a reviewer and author. We provide preliminary results using book reviews in Amazon.com demonstrating that our approach is a high-precision method for detecting strong relationships between reviewers and authors that may contribute to reviewer bias.

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Cited By

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  • (2022)Enhancing Smart System PlatformsInternational Journal of Technology and Human Interaction10.4018/IJTHI.29320218:1(1-14)Online publication date: 1-Jan-2022
  • (2022)An Empirical Investigation of Reasons Influencing Student Acceptance and Rejection of Mobile Learning Apps UsageSustainability10.3390/su1407432514:7(4325)Online publication date: 6-Apr-2022
  • (2012)Estimating sequential bias in online reviewsKnowledge-Based Systems10.1016/j.knosys.2011.10.01127(314-321)Online publication date: 1-Mar-2012
  • Show More Cited By

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      cover image ACM Conferences
      WICOW '08: Proceedings of the 2nd ACM workshop on Information credibility on the web
      October 2008
      100 pages
      ISBN:9781605582597
      DOI:10.1145/1458527
      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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      Association for Computing Machinery

      New York, NY, United States

      Publication History

      Published: 30 October 2008

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      Author Tags

      1. association rule mining
      2. bias
      3. reputation
      4. trust

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      CIKM08
      CIKM08: Conference on Information and Knowledge Management
      October 30, 2008
      California, Napa Valley, USA

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      Overall Acceptance Rate 9 of 19 submissions, 47%

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      View all
      • (2022)Enhancing Smart System PlatformsInternational Journal of Technology and Human Interaction10.4018/IJTHI.29320218:1(1-14)Online publication date: 1-Jan-2022
      • (2022)An Empirical Investigation of Reasons Influencing Student Acceptance and Rejection of Mobile Learning Apps UsageSustainability10.3390/su1407432514:7(4325)Online publication date: 6-Apr-2022
      • (2012)Estimating sequential bias in online reviewsKnowledge-Based Systems10.1016/j.knosys.2011.10.01127(314-321)Online publication date: 1-Mar-2012
      • (2010)Distortion as a validation criterion in the identification of suspicious reviewsProceedings of the First Workshop on Social Media Analytics10.1145/1964858.1964860(10-13)Online publication date: 25-Jul-2010

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