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Citizen Relationship Management: understanding, challenges and impact

Published: 21 May 2006 Publication History

Abstract

Customer Relationship Management shares the same objective of improving citizen orientation in public administration with digital government and new public management. The latter concepts are criticized for not reaching their desired objective and focusing on the inside instead of integrating citizens. CiRM can finally add a clear customer strategy to government. Citizen Relationship Management (CiRM) refers to a cluster of management practices, channel and IT solutions based on CRM found in Marketing. Goals can be improving citizen orientation, better accountability and changing the citizen government relationship. CiRM lacks a theoretical and conceptual basis due to sparse empirical and theoretical academic research. At the moment CRM's technological side is mainly applied in combination with 311 call centers, its impact yet unknown.

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  • (2010)Creating Public Value in E‐Government: A Public‐Private‐Citizen Collaboration Framework in Web 2.0Australian Journal of Public Administration10.1111/j.1467-8500.2009.00662.x69:s1Online publication date: 14-Apr-2010

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    Information & Contributors

    Information

    Published In

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    dg.o '06: Proceedings of the 2006 international conference on Digital government research
    May 2006
    526 pages

    Sponsors

    • NSF: National Science Foundation

    Publisher

    Digital Government Society of North America

    Publication History

    Published: 21 May 2006

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    Author Tags

    1. 311
    2. CRM
    3. CiRM
    4. accountability
    5. business process reengineering
    6. call center
    7. change management
    8. citizen relationship management
    9. cross-boundary collaboration
    10. multi-channel
    11. multi-jurisdictional
    12. networked governance
    13. portal
    14. privacy
    15. public services

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    • Article

    Conference

    dg.o '06
    Sponsor:
    • NSF
    dg.o '06: Digital government research
    May 21 - 24, 2006
    California, San Diego, USA

    Acceptance Rates

    dg.o '06 Paper Acceptance Rate 20 of 58 submissions, 34%;
    Overall Acceptance Rate 150 of 271 submissions, 55%

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    Cited By

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    • (2010)Creating Public Value in E‐Government: A Public‐Private‐Citizen Collaboration Framework in Web 2.0Australian Journal of Public Administration10.1111/j.1467-8500.2009.00662.x69:s1Online publication date: 14-Apr-2010

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