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Cultural difference and mobile phone interface design: icon recognition according to level of abstraction

Published: 19 September 2005 Publication History

Abstract

Mobile phone market has widened to a global scale and consequently mobile phones are distributed throughout the world. This tells that the user interface in mobile phones inevitably confronts cultural difference as much as other products and consequently the user interface suited to each cultural trait is required. To clarify the relation between cultural traits and mobile phone interface, UI elements which would be influenced by cultural traits in interaction between user and mobile phone were extracted and hypotheses related to the UI elements were proposed. For a pilot study, 20 subjects (10 subjects each from America and Korea) participated in the icon recognition test. The test parameters were task completion time, recognition rate, preference. The results show that Korean subjects performed significantly better in the set of concrete icons while American counterparts showed quite the opposite tendencies. No significant differences in preference according to icon style were found. The results suggest a possibility of cultural impact on icon recognition according to the level of abstraction.

References

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Christian Lindholm, Turkka keinonen, Harri Kiljander, Mobile Usability, McGraw-Hill, 2003.
[2]
Elisa M.del Galdo, Jakob Nielsen (ed.), International User Interface, John Wiley & Sons, Inc., 1996.
[3]
Hofstede, G., Culture and Organization: Software of Mind, McGraw-Hill, New York, 1997.
[4]
Kun-Pyo Lee, Culture and Its Effects on Human Interaction Design, Ph. D. Thesis, University of Tsukuba, 2001.
[5]
Patricia Russo, Stephen Boor, How Fluent is Your Interface? Design for International Users, INTERCHI93, 1993.
[6]
Pei-Luen Patrick Rau, Yee-Yin Choong, Gavriel Salvendy, A Cross Cultural Study on Knowledge Representation and Structure in Human Computer Interfaces, International Journal of Industrial Ergonomics 43, 2004, 117--1.

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  • (2023)Understanding Discussions Around Culture Within Courses Covering Topics on Accessibility and Disability at U.S. UniversitiesProceedings of the 2023 CHI Conference on Human Factors in Computing Systems10.1145/3544548.3581533(1-14)Online publication date: 19-Apr-2023
  • (2022)Improving Web and Mobile Accessibility Resources for Iranian DesignersProceedings of the 24th International ACM SIGACCESS Conference on Computers and Accessibility10.1145/3517428.3550418(1-4)Online publication date: 23-Oct-2022
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cover image ACM Other conferences
MobileHCI '05: Proceedings of the 7th international conference on Human computer interaction with mobile devices & services
September 2005
400 pages
ISBN:1595930892
DOI:10.1145/1085777
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 19 September 2005

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Author Tags

  1. cultural difference
  2. icon recognition
  3. mobile phone interface

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MobileHCI05

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Overall Acceptance Rate 202 of 906 submissions, 22%

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Cited By

View all
  • (2023)Understanding Discussions Around Culture Within Courses Covering Topics on Accessibility and Disability at U.S. UniversitiesProceedings of the 2023 CHI Conference on Human Factors in Computing Systems10.1145/3544548.3581533(1-14)Online publication date: 19-Apr-2023
  • (2022)Improving Web and Mobile Accessibility Resources for Iranian DesignersProceedings of the 24th International ACM SIGACCESS Conference on Computers and Accessibility10.1145/3517428.3550418(1-4)Online publication date: 23-Oct-2022
  • (2021)Labeling and placement of the logout button in mobile surveysJournal of Usability Studies10.5555/3532763.353276516:4(241-254)Online publication date: 1-Aug-2021
  • (2021)Actionable UI Design Guidelines for Smartphone Applications Inclusive of Low-Literate UsersProceedings of the ACM on Human-Computer Interaction10.1145/34492105:CSCW1(1-30)Online publication date: 22-Apr-2021
  • (2021)The role of Hofstede's cultural dimensions in the design of user interface: the case of ArabicArtificial Intelligence for Engineering Design, Analysis and Manufacturing10.1017/S089006042100001935:1(116-127)Online publication date: 26-Feb-2021
  • (2021)User Interface Characteristics of Mobile Applications Across Cross-CulturesAdvances in Industrial Design10.1007/978-3-030-80829-7_5(32-39)Online publication date: 9-Jul-2021
  • (2021)Using Abstract Icon Systems in the Digital Divide Era: Are Users Icon Blind?HCI International 2021 - Posters10.1007/978-3-030-78635-9_15(104-110)Online publication date: 3-Jul-2021
  • (2021)CROSS‐CULTURAL DESIGNHANDBOOK OF HUMAN FACTORS AND ERGONOMICS10.1002/9781119636113.ch10(252-279)Online publication date: 13-Aug-2021
  • (2020)Designing Universal Icons: An Explorative StudyAdvances in Usability, User Experience, Wearable and Assistive Technology10.1007/978-3-030-51828-8_2(8-14)Online publication date: 1-Jul-2020
  • (2020)The Cognitive Bias in Cross-Cultural DesignMistakes, Errors and Failures across Cultures10.1007/978-3-030-35574-6_24(455-472)Online publication date: 15-Mar-2020
  • Show More Cited By

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