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How search engines shape the web

Published: 10 May 2005 Publication History

Abstract

The state of the web today has been and continues to be greatly influenced by the existence of web-search engines. This panel will discuss the ways in which search engines have affected the web in the past and ways in which they may affect it in the future. Both positive and negative effects will be discussed as will potential measures to combat the latter. Besides the obvious ways in which search engines help people find content, other effects to be discussed include: the whole phenomenon of web-page spam, based on both text and link (e.g. link farms), the business of "Search Engine Optimization" (optimizing pages to rank highly in web-search results), the bided-terms business and the associated problem of click fraud, to name a few.
  1. How search engines shape the web

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    cover image ACM Conferences
    WWW '05: Special interest tracks and posters of the 14th international conference on World Wide Web
    May 2005
    454 pages
    ISBN:1595930515
    DOI:10.1145/1062745
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 10 May 2005

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