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MEDYA ETKİLERİNE YÖNELİK METODOLOJİK BİR TARTIŞMA: KONVANSİYONEL YÖNTEMLER VE EEG

Yıl 2024, Cilt: 11 Sayı: 1, 109 - 131, 10.07.2024

Halid Bilal Tanrıkulu , Mahmut Ceran

https://doi.org/10.17572/mj2024.1.109-131

Öz

Genelde iletişim, özelde ise medya araştırmaları bağlamında etki sorunsalı, kitle iletişim araçlarının teknik ve teknolojik yapılanmasına, toplumsal kabulüne ve dolayısıyla kullanımlarının yaygınlaşmasına koşut olarak ortaya çıkmıştır. 1940’lı yıllardan 2000’li yıllara değin süregelen medyada etki araştırmaları literatürü, genel bir uzlaşı içerisinde, insan davranışını gözlemleyerek tercih ve karar verme süreçlerini incelemiş, tarihsel süreç içerisinde etki konusu farklı yaklaşımları meydana getiren paradigmaları ortaya çıkarmıştır. İlgili araştırmaların metodolojik bağlamda en temel sınırlılığını, elde edilecek verilerin katılımcının bilinç düzeyine bırakılması oluşturmaktadır. Bu çalışma ise medya araştırmalarını, davranışın merkezi olan beyin odağında, nörogörüntüleme tekniklerinden biri olan EEG’nin sağladığı olanaklar çerçevesinde değerlendirmeyi ve bilinçli katılımcıların bilinçdışı varlıklarını konvansiyonel yöntemlerle birlikte düşünerek, EEG’nin medya araştırmaları bağlamındaki önemini değerlendirmeyi amaçlamaktadır. İlgili amaç doğrultusunda çalışmada, konvansiyonel yöntemlerin nörogörüntüleme teknikleri ile entegre biçimde kullanılabilirliği ortaya koyularak, medyada etki çalışmalarını içeren araştırmaların geçerlik ve güvenirlik konularının yanı sıra daha incelikli ve derinlemesine bir analiz perspektifi geliştirebileceği belirtilmiştir.

Anahtar Kelimeler

Medya araştırmaları Etki sorunsalı elektroensefalografi Nörogörüntüleme İletişim çalışmaları

Kaynakça

  • Adrian, E. D. ve Matthews, B. C. (1934). The berger rhythm: Potential changes from the occipital lobes in man. Brain, 57, 355-385. doi:10.1093/brain/awp324
  • Ahern, J., Galea, S., Resnick, H., Vlahov, D. (2004). Televisions images and probable posttraumatic stress disorder after semptember 11: The role of background characteristics, event exposures and perievent panic. The Journal of Nervous and Mental Disease, 192 (3), 217-226. doi:10.1097/01.nmd.0000116465.99830.ca
  • Beatty, M. J., Heisel, A. D., Pascual-Ferrá, P., Berger, C. R. (2015). Electroencephalographic analysis in communication science: Testing two competing models of message production. Communication Methods and Measures, 9 (1-2), 101-116. doi:10.1080/19312458.2014.999753
  • Bornstein, M. H., Kagan, J. ve Lerner, R. M. (2022). Human behavior. Encyclopedia Britannica. Erişim: 20 Ekim 2022, https://www.britannica.com/topic/human-behavior
  • Bowman, N. D. ve Tamborini, R. (2012). Task demand and mood repair: The intervention potential of computer games. New Media & Society, 14 (8), 1339-1357. doi:10.1177/1461444812450426
  • Bryant, J. ve Thompson, S. (2002). Fundamentals of media effects (1. Basım). Boston: McGraw-Hill.
  • Ciorciari, J., Pfeifer, J. ve Gountas, J. (2019). An eeg study on emotional intelligence and advertising message effectiveness. Behavioral Sciences, 9 (8), 88. doi: 10.3390/bs9080088
  • Cohen, M. X. (2011). It's about time. Frontiers in Human Neuroscience, 5 (2), 1-15. doi:10.3389/fnhum.2011.00002 Çetin, A. (2022). Erken dönem sinema araştırmalarında temel eğilimler: Payne fonu çalışmaları örneği. Şarkiyat, 142 (2), 356-368. doi:10.26791/sarkiyat.1162762
  • Falk, E. B. (2012). Can neuroscience advance our understanding of core questions in communication studies? An overview of communication neuroscience. S. Jones (Der.), içinde, Communication @ the Center (s. 77-94). New York: Hampton.
  • Fallani, F. D., Nicosia, V., Sinatra, R., Astolfi, L., Cincotti, F., Mattia, D., Wilke, C., Doud, A., Latora, V., He, B., Babiloni, F. (2010). Defecting or not defecting: How to "read" human behavior during cooperative games by eeg measurements. Plos One, 5 (12), 1-9. doi:10.1371/journal.pone.0014187
  • Gaspar-Figueiredo, D., Abrahao, S., Insfran, E. Ve Vanderdonct, J. (2023). Measuring user experience of adaptive user interfaces using eeg: A replication study. EASE '23: Proceedings of the 27th International Conference on Evaluation and Assessment in Software Engineering.
  • Gibbs, F. A., Davis, H. ve Lennox, W. G. (1935). The electro-encephalogram in epilepsy and in conditions of impaired consciousness. Archives of Neurology and Psychiatry, 34 (6), 1133-1148. doi:10.1001/archneurpsyc.1935.02250240002001
  • Goldstein, E. B. (2008). Cognitive psychology: Connecting mind, research, and everyday experience. (2. Basım). Belmont: Thomson Wadsworth.
  • Golnar-Nik, P., Farashi, P. ve Safari, M. P. (2019). The application of eeg power for the prediction and interpretation of consumer decision-making: A neuromarketing study. Physiology & Behavior, 207, 90-98. doi:10.1016/j.physbeh.2019.04.025
  • Heider, F. ve Simmel, M. (1944). An experimental study of apparent behaviour. The American Journal of Psychology, 57 (2), 243-259. doi:10.2307/1416950
  • Hilgard, E. R., Atkinson, R. C. ve Atkinson, R. L. (1975). Introduction to psychology (6. Basım). New York: Harcourt Brace Jovanovich.
  • Hovland, C. I., Lumdsaine, A. A. ve Sheffield, F. D. (1949). Experiments on mass communication: studies in social psychology in world war II. Princeton: Princeton University Press.
  • Jain, N. (2021). Survey versus interviews: Comparing data collection tools for exploratory research. The Qualitative Report, 26 (2), 541-554. doi:10.46743/2160-3715/2021.4492
  • Jasper, H. H. (1958). The ten-twenty electrode system of the international federation. Electroencephalography and Clinical Neurophysiology, 10, 371-375.
  • Jasper, H. H. ve Carmichael, L. (1935). Electrical potentials from the intact human brain. Science, 81 (2089), 371-375. doi:10.1126/science.81.2089.5
  • Jeffres, L. W. (1997). Mass media effects. (2. Basım). Prospect Heights: Waveland Press.
  • Katz, E. ve Lazarsfeld, P. F. (1955). Personal influence: The part played by people in the flow of mass communications. New York: The Free.
  • Kjedldsjov, J. ve Stage, J. (2004). New techniques for usability evaluation of mobile systems. International Journal of Human-Computer Studies, 60 (5-6), 599-620. doi:10.1016/j.ijhcp.2003.11.001
  • Klenke, K., Martin, P. ve Wallace, J. R. (2016). Qualitative research in the study of leadership. (2. Basım). Bingley: Emerald.
  • Kruger, J. L., Soto-Sanfiel, M. T., Doherty, S., & Ibrahim, R. (2017). Towards a cognitive audiovisual translatology: Subtitles and embodied cognition. R. Muñoz-Martìn (Ed.), Reembedding Translation Process Research, içinde, (s. 171-194). Amsterdam: John Benjamins.
  • Laswell, H. D. (1938). Propaganda technique in world war. (1. Basım). New York: Peter Smith.
  • Lazarsfeld, P. F., Berelson, B. ve Gaudet, H. (1960). The people's choice: How the voter makes up his mind in a presidential campaign. (1. Basım). New York: Columbia University.
  • Lippmann, W. (1922). Public opinion. (1. Basım). New York: The Macmillan Company.
  • Liu, D., Liu, S., Liu, X., Zhang, C., Li, A., Chenggong, J., Chen, Y. Wang, H., Zhang, X. (2018). Interactive brain activity: Review and progress on eeg-based hyperscanning in social interactions. Frontiers in Psychology, 9, 1-11. doi:10.3389/fpsyg.2018.01862
  • Lleras, A., Buetti, P. ve Mordkoff, J. T. (2013). When do the effects of distractors provide a measure of distractibility? B. H. Ross (Der.), içinde, The Psychology of Learning and Motivation (Cilt 59, s. 261-315). San Dieo: Academic Press.
  • Lowery, P. A. ve DeFleur, M. L. (1995). Milestones in mass communication research: Media effects. (3. Basım). New York: Longman.
  • Luck, P. L. (2014). An introduction to the event-related potential techniques. (2. Basım). Cambridge: MIT Press. Manshouri, N., Maleki, M. ve Kayikcioglu, T. (2020). An eeg-based stereoscopic research of the psd differences in pre and post 2d&3d movies watching. Biomedical Signal Processing and Control, 55, 1-12. doi:10.1016/j.bspc.2019.101642
  • Martin, W. ve Bridgmon, K. (2012). Quantitative and statistical research methods: From hypothesis to results. (1. Basım). Londra: Jossey-Bass.
  • Maxwell, J. (2013). Qualitative research design: An interactive approach. (3. Basım). Londra: SAGE.
  • McCarthy, G., Blamire, A. M., Puce, A., Nobre, A. C., Bloch, G., Hyder, F., Goldman-Rakic, P., Shulman, R. G. (1994). Functional magnetic resonance imaging of human prefrontal cortex activation during a spatial working memory task. Proceedings of the National Academy of Sciences of the United States of America, 91 (18), 8690-8694. doi:10.1073/pnas.91.18.8690
  • McCombs, M. E. ve Shaw, D. L. (1972). The agenda setting function of mass media. The Public Opinion Quarterly, 36 (2), 176-187.
  • McFarland, D. J. ve Wolpaw, J. R. (2017). Eeg-based brain-computer interface. Current Opinion in Biomedical Engineering, 4, 194-200. doi:10.1515/revneuro.2010.21.6.451
  • McGuire, W. J. (1986). The myth of massive media impact: Savagings and salvagings. G. Comstock (Der.), içinde, Public Communication and Behaviour (s. 175-260). Orlando: Academic Press.
  • McLuhan, M. ve Fiore, Q. (1967). The medium is the message. (1. Basım). New York: Bantam Book.
  • Medin, D. L., Ross, B. H. ve Arthur, B. M. (2002). Cognitive psychology. (3. Basım). New York: John Wiley & Sons.
  • Nam, C. P., Choo, P., Huang, J., Park, J. (2020). Brain-to-brain neural synchrony during social interactions: A systematic review on hyperscnanning studies. Applied Sciences, 10 (19), 6699. doi:10.3390/app10196669
  • Niso, G., Romero, E., Moreau, J. T., Araujo, A. ve Krol, L. R. (2023). Wireless eeg: A survey of systems and studies. Neuroimage, 269, 1-17. doi:10.1016/j.neuroimage.2022.119774
  • Nomura, T. & Mitsukura, Y. (2015). Eeg-based detection of tv commercials effets. Procedia Computer Science, 60, 131-140. doi: 10.1016/j.procs.2015.08.112.
  • Özçetin, B. (2018). Kitle iletişim kuramları: kavramlar, okullar, modeller. (1. Basım). İstanbul: İletişim.
  • Parameshwaran, D., Subramaniyam, H. P. ve Thiagarajan, T. C. (2019). Waveform complexity: A new metric for eeg analysis. Journal of Neuroscience Methods, 325, 1-12. doi:10.1016/j.jneumeth.2019.108313
  • Petrantonakis, P. C. ve Hadjileontiadis, L. J. (2010). Emotion recognition from brain signals using hybrid adaptive filtering and higher order crossing analysis. Affective Computing IEEE Transactions, 1 (2), 81-97. doi:10.1109/T-AFFC.2010.7
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A METHODOLOGICAL DISCUSSION ON MEDIA EFFECTS: CONVENTIONAL METHODS AND EEG

Yıl 2024, Cilt: 11 Sayı: 1, 109 - 131, 10.07.2024

Halid Bilal Tanrıkulu , Mahmut Ceran

https://doi.org/10.17572/mj2024.1.109-131

Öz

The problem of effects in media studies has emerged in parallel with the technical and technological structuring of mass communication tools, their societal acceptance, and, consequently, the proliferation of their usage. The literature on media effects research from the 1940s to the 2000s has examined the processes of preference and decision-making by observing human behavior within a consensus. It has identified paradigms that have given rise to different approaches to media effects throughout history. The primary limitation in terms of validity and reliability within the context of these studies is the restriction of the data obtained for research to the participant's level of awareness. This study aims to evaluate media research within the framework of the brain, which is the central focus of behavior, by utilizing the possibilities offered by electroencephalography (EEG), one of the neuroimaging techniques. The study suggests that demonstrating the integrated use of conventional methods with neuroimaging techniques can establish the feasibility of a more nuanced and in-depth analysis perspective for research involving media impact studies. In addition to addressing the issues of validity and reliability, this approach has the potential to develop a more comprehensive understanding of the subject matter.

Anahtar Kelimeler

Media studies Media effects Electroencephalography Neuroimaging Communication studies

Kaynakça

  • Adrian, E. D. ve Matthews, B. C. (1934). The berger rhythm: Potential changes from the occipital lobes in man. Brain, 57, 355-385. doi:10.1093/brain/awp324
  • Ahern, J., Galea, S., Resnick, H., Vlahov, D. (2004). Televisions images and probable posttraumatic stress disorder after semptember 11: The role of background characteristics, event exposures and perievent panic. The Journal of Nervous and Mental Disease, 192 (3), 217-226. doi:10.1097/01.nmd.0000116465.99830.ca
  • Beatty, M. J., Heisel, A. D., Pascual-Ferrá, P., Berger, C. R. (2015). Electroencephalographic analysis in communication science: Testing two competing models of message production. Communication Methods and Measures, 9 (1-2), 101-116. doi:10.1080/19312458.2014.999753
  • Bornstein, M. H., Kagan, J. ve Lerner, R. M. (2022). Human behavior. Encyclopedia Britannica. Erişim: 20 Ekim 2022, https://www.britannica.com/topic/human-behavior
  • Bowman, N. D. ve Tamborini, R. (2012). Task demand and mood repair: The intervention potential of computer games. New Media & Society, 14 (8), 1339-1357. doi:10.1177/1461444812450426
  • Bryant, J. ve Thompson, S. (2002). Fundamentals of media effects (1. Basım). Boston: McGraw-Hill.
  • Ciorciari, J., Pfeifer, J. ve Gountas, J. (2019). An eeg study on emotional intelligence and advertising message effectiveness. Behavioral Sciences, 9 (8), 88. doi: 10.3390/bs9080088
  • Cohen, M. X. (2011). It's about time. Frontiers in Human Neuroscience, 5 (2), 1-15. doi:10.3389/fnhum.2011.00002 Çetin, A. (2022). Erken dönem sinema araştırmalarında temel eğilimler: Payne fonu çalışmaları örneği. Şarkiyat, 142 (2), 356-368. doi:10.26791/sarkiyat.1162762
  • Falk, E. B. (2012). Can neuroscience advance our understanding of core questions in communication studies? An overview of communication neuroscience. S. Jones (Der.), içinde, Communication @ the Center (s. 77-94). New York: Hampton.
  • Fallani, F. D., Nicosia, V., Sinatra, R., Astolfi, L., Cincotti, F., Mattia, D., Wilke, C., Doud, A., Latora, V., He, B., Babiloni, F. (2010). Defecting or not defecting: How to "read" human behavior during cooperative games by eeg measurements. Plos One, 5 (12), 1-9. doi:10.1371/journal.pone.0014187
  • Gaspar-Figueiredo, D., Abrahao, S., Insfran, E. Ve Vanderdonct, J. (2023). Measuring user experience of adaptive user interfaces using eeg: A replication study. EASE '23: Proceedings of the 27th International Conference on Evaluation and Assessment in Software Engineering.
  • Gibbs, F. A., Davis, H. ve Lennox, W. G. (1935). The electro-encephalogram in epilepsy and in conditions of impaired consciousness. Archives of Neurology and Psychiatry, 34 (6), 1133-1148. doi:10.1001/archneurpsyc.1935.02250240002001
  • Goldstein, E. B. (2008). Cognitive psychology: Connecting mind, research, and everyday experience. (2. Basım). Belmont: Thomson Wadsworth.
  • Golnar-Nik, P., Farashi, P. ve Safari, M. P. (2019). The application of eeg power for the prediction and interpretation of consumer decision-making: A neuromarketing study. Physiology & Behavior, 207, 90-98. doi:10.1016/j.physbeh.2019.04.025
  • Heider, F. ve Simmel, M. (1944). An experimental study of apparent behaviour. The American Journal of Psychology, 57 (2), 243-259. doi:10.2307/1416950
  • Hilgard, E. R., Atkinson, R. C. ve Atkinson, R. L. (1975). Introduction to psychology (6. Basım). New York: Harcourt Brace Jovanovich.
  • Hovland, C. I., Lumdsaine, A. A. ve Sheffield, F. D. (1949). Experiments on mass communication: studies in social psychology in world war II. Princeton: Princeton University Press.
  • Jain, N. (2021). Survey versus interviews: Comparing data collection tools for exploratory research. The Qualitative Report, 26 (2), 541-554. doi:10.46743/2160-3715/2021.4492
  • Jasper, H. H. (1958). The ten-twenty electrode system of the international federation. Electroencephalography and Clinical Neurophysiology, 10, 371-375.
  • Jasper, H. H. ve Carmichael, L. (1935). Electrical potentials from the intact human brain. Science, 81 (2089), 371-375. doi:10.1126/science.81.2089.5
  • Jeffres, L. W. (1997). Mass media effects. (2. Basım). Prospect Heights: Waveland Press.
  • Katz, E. ve Lazarsfeld, P. F. (1955). Personal influence: The part played by people in the flow of mass communications. New York: The Free.
  • Kjedldsjov, J. ve Stage, J. (2004). New techniques for usability evaluation of mobile systems. International Journal of Human-Computer Studies, 60 (5-6), 599-620. doi:10.1016/j.ijhcp.2003.11.001
  • Klenke, K., Martin, P. ve Wallace, J. R. (2016). Qualitative research in the study of leadership. (2. Basım). Bingley: Emerald.
  • Kruger, J. L., Soto-Sanfiel, M. T., Doherty, S., & Ibrahim, R. (2017). Towards a cognitive audiovisual translatology: Subtitles and embodied cognition. R. Muñoz-Martìn (Ed.), Reembedding Translation Process Research, içinde, (s. 171-194). Amsterdam: John Benjamins.
  • Laswell, H. D. (1938). Propaganda technique in world war. (1. Basım). New York: Peter Smith.
  • Lazarsfeld, P. F., Berelson, B. ve Gaudet, H. (1960). The people's choice: How the voter makes up his mind in a presidential campaign. (1. Basım). New York: Columbia University.
  • Lippmann, W. (1922). Public opinion. (1. Basım). New York: The Macmillan Company.
  • Liu, D., Liu, S., Liu, X., Zhang, C., Li, A., Chenggong, J., Chen, Y. Wang, H., Zhang, X. (2018). Interactive brain activity: Review and progress on eeg-based hyperscanning in social interactions. Frontiers in Psychology, 9, 1-11. doi:10.3389/fpsyg.2018.01862
  • Lleras, A., Buetti, P. ve Mordkoff, J. T. (2013). When do the effects of distractors provide a measure of distractibility? B. H. Ross (Der.), içinde, The Psychology of Learning and Motivation (Cilt 59, s. 261-315). San Dieo: Academic Press.
  • Lowery, P. A. ve DeFleur, M. L. (1995). Milestones in mass communication research: Media effects. (3. Basım). New York: Longman.
  • Luck, P. L. (2014). An introduction to the event-related potential techniques. (2. Basım). Cambridge: MIT Press. Manshouri, N., Maleki, M. ve Kayikcioglu, T. (2020). An eeg-based stereoscopic research of the psd differences in pre and post 2d&3d movies watching. Biomedical Signal Processing and Control, 55, 1-12. doi:10.1016/j.bspc.2019.101642
  • Martin, W. ve Bridgmon, K. (2012). Quantitative and statistical research methods: From hypothesis to results. (1. Basım). Londra: Jossey-Bass.
  • Maxwell, J. (2013). Qualitative research design: An interactive approach. (3. Basım). Londra: SAGE.
  • McCarthy, G., Blamire, A. M., Puce, A., Nobre, A. C., Bloch, G., Hyder, F., Goldman-Rakic, P., Shulman, R. G. (1994). Functional magnetic resonance imaging of human prefrontal cortex activation during a spatial working memory task. Proceedings of the National Academy of Sciences of the United States of America, 91 (18), 8690-8694. doi:10.1073/pnas.91.18.8690
  • McCombs, M. E. ve Shaw, D. L. (1972). The agenda setting function of mass media. The Public Opinion Quarterly, 36 (2), 176-187.
  • McFarland, D. J. ve Wolpaw, J. R. (2017). Eeg-based brain-computer interface. Current Opinion in Biomedical Engineering, 4, 194-200. doi:10.1515/revneuro.2010.21.6.451
  • McGuire, W. J. (1986). The myth of massive media impact: Savagings and salvagings. G. Comstock (Der.), içinde, Public Communication and Behaviour (s. 175-260). Orlando: Academic Press.
  • McLuhan, M. ve Fiore, Q. (1967). The medium is the message. (1. Basım). New York: Bantam Book.
  • Medin, D. L., Ross, B. H. ve Arthur, B. M. (2002). Cognitive psychology. (3. Basım). New York: John Wiley & Sons.
  • Nam, C. P., Choo, P., Huang, J., Park, J. (2020). Brain-to-brain neural synchrony during social interactions: A systematic review on hyperscnanning studies. Applied Sciences, 10 (19), 6699. doi:10.3390/app10196669
  • Niso, G., Romero, E., Moreau, J. T., Araujo, A. ve Krol, L. R. (2023). Wireless eeg: A survey of systems and studies. Neuroimage, 269, 1-17. doi:10.1016/j.neuroimage.2022.119774
  • Nomura, T. & Mitsukura, Y. (2015). Eeg-based detection of tv commercials effets. Procedia Computer Science, 60, 131-140. doi: 10.1016/j.procs.2015.08.112.
  • Özçetin, B. (2018). Kitle iletişim kuramları: kavramlar, okullar, modeller. (1. Basım). İstanbul: İletişim.
  • Parameshwaran, D., Subramaniyam, H. P. ve Thiagarajan, T. C. (2019). Waveform complexity: A new metric for eeg analysis. Journal of Neuroscience Methods, 325, 1-12. doi:10.1016/j.jneumeth.2019.108313
  • Petrantonakis, P. C. ve Hadjileontiadis, L. J. (2010). Emotion recognition from brain signals using hybrid adaptive filtering and higher order crossing analysis. Affective Computing IEEE Transactions, 1 (2), 81-97. doi:10.1109/T-AFFC.2010.7
  • Potter, W. J. (2018). A review and analysis of patterns of design decisions in recent media effects research. Review of Communication Research, 6, 1-29. doi:10.12840/issn.2255-4165.2018.06.01.014
  • Read, G. L. ve Innis, I. J. (2017). Electroencephalography (eeg). The International Encyclopedia of Communication Research Methods, içinde, (s. 1-18). doi:10.1002/9781118901731
  • Reiser, E. M., Schulter, G., Weiss, E. M., Fink, A., Rominger, C. & Papousek, I. (2012). Decrease of prefrontal–posterior eeg coherence: Loose control during social–emotional stimulation. Brain and Cognition, 80 (1), 144-154. : 10.1016/j.bandc.2012.06.001
  • Russell, J. A. (1980). Circumplex model of affect. Journal of Personality and Social Psychology, 39 (6), 1161-1178. doi:10.1037/h0077714
  • Russell, J. A. (2003). Core affect and the psychological construction of emotion. Psychological Review, 110 (1), 145-172. doi:10.1037/0033-295x.110.1.145
  • Samek, A. (2019). Advantages and disadvantages of field experiment. A. Schram ve A. Ule (Der.), içinde, Handbook of Research Methods and Applications in Experimental Economics (s. 104-120). Cheltenham: Edward Edgar.
  • Sarı, B., Yılmaz, B. ve Ferik, A. O. (2019). Pazarlama araştırmalarında yeni bir eğilim olarak nöropazarlama: Türkiye'de nöropazarlama alanında yapılan akademik çalışmalara yönelik bir inceleme. Selçuk İletişim, 12 (2), 1127-1168. doi:10.18094/josc.596326
  • Si, Y., Jiang, L., Tao, Q., Chen, C., Li, F., Jiang, Y., Zhang, T., Cao, X., Wan, F., Yaou, D. Xu, P. (2019). Predicting individual decision-making responses based on the functional connectivity of resting-state eeg. Journal of Neural Engineering, 16 (6). doi:10.1088/1741-2552/ab39ce.
  • Silberstein, R. B. ve Nield, G. E. (2012). Measuring emotion in advertising research: Prefrontal brain activity. IEEE Pulse, 3 (3), 24-27. doi:10.1109/MPUL.2012.2189172
  • Skulmowski, A. ve Rey, G. D. (2017). Measuring cognitive load in embodied learning setting. Frontiers in Psychology, 8, 1-6. doi:10.3389/fpsyg.2017.01191
  • Telpaz, A., Webb, R. ve Levy, D. J. (2015). Using eeg to predict consumers' future choices. Journal of Marketing Research, 52 (4), 511-529. doi:10.1509/jmr.13.0564
  • Vaughn, M. G., DeLisi, M. ve Matto, H. C. (2013). Human behaviour: A cell to society approach. (1. Basım). New Jersey: John Wiley & Sons.
  • Wang, L. (2019). Test and evaluation of advertising effects based on eeg and eye tracker. Translational Neuroscience, 10, 14-19. doi: 10.1515/tnsci-2019-0003
  • Wang, Q., Sourina, O. ve Nguyen, M. K. (2010). Eeg-based "serious" game design for medical applications. 2010 International Conferance on Cyberworlds, (s. 270-276). Singapur. doi:10.1109/CW.2010.56
  • Wimmer, R. D. ve Dominick, J. R. (2013). Mass media research: An introduction (10. Basım). Boston: Wadsworth Cengage Learning.
  • Zaltman, G. (2003). How customers think: Essential insights into the mind of the market. (1. Basım). Boston: Harvard Business School.
  • Zander, T. O., Lehne, M., Ihme, K., Jatzev, P., Correia, J., Kothe, C., Picht, B. Nijboer, F. (2011). A dry eeg-system for scientific research and brain-computer interfaces. Frontiers in Neuroscience, 5, 53. doi:10.3389/fnins.2011.00053
Toplam 63 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İletişim Çalışmaları, İletişim ve Medya Çalışmaları (Diğer)
Bölüm Makaleler (Tema)
Yazarlar

Halid Bilal Tanrıkulu 0000-0003-3853-6380

Mahmut Ceran 0000-0001-5594-4322

Yayımlanma Tarihi 10 Temmuz 2024
Gönderilme Tarihi 14 Şubat 2024
Kabul Tarihi 13 Haziran 2024
Yayımlandığı Sayı Yıl 2024 Cilt: 11 Sayı: 1

Kaynak Göster

APA Tanrıkulu, H. B., & Ceran, M. (2024). MEDYA ETKİLERİNE YÖNELİK METODOLOJİK BİR TARTIŞMA: KONVANSİYONEL YÖNTEMLER VE EEG. Moment Dergi, 11(1), 109-131. https://doi.org/10.17572/mj2024.1.109-131
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